CART

(0) items

Media Essentials : A Brief Introduction,9781457601088
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Media Essentials : A Brief Introduction

by ; ;
Edition:
2nd
ISBN13:

9781457601088

ISBN10:
1457601087
Format:
Paperback
Pub. Date:
11/19/2012
Publisher(s):
Bedford/St. Martin's
List Price: $92.30

Buy New Textbook

Usually Ships in 7-10 Business Days
N9781457601088
$89.99

eTextbook


 
Duration
Price
$49.19

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $52.89
See Prices

Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 11/19/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media consumers. For the second edition of Media Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more. This all comes together in a brief, attractive format — for a very attractive price, about 50% less than competing texts.

Author Biography

Richard Campbell directs the Journalism Program at Miami University in Oxford, Ohio. He is also interim chair of the Department of Communication. He is the author of 60 Minutes and the News: A Mythology for Middle America and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade and the Reagan Legacy. Campbell has written for both academic and popular trade journals, including Columbia Journalism Review, Journal of Communication, Critical Studies in Media Communication, and Television Quarterly.  Campbell earned his PhD in Radio-Television-Film from Northwestern University, where he was a Danforth Fellow.  He has previously taught at the University of Wisconsin-Milwaukee, Mount Mary College, Middle Tennessee State University, and the University of Michigan.  He has also worked as print reporter and TV and radio news writer in Milwaukee.
 
Bettina Fabos, an award-winning video maker and former print reporter, is an assistant professor of Visual Communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the Internet in education, and media representations of popular culture.


Please wait while the item is added to your cart...