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Media Ethics : Cases and Moral Reasoning,9780801333385
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Media Ethics : Cases and Moral Reasoning

by ; ; ;
Edition:
6th
ISBN13:

9780801333385

ISBN10:
0801333385
Format:
Paperback
Pub. Date:
1/1/2001
Publisher(s):
Allyn & Bacon
List Price: $65.40
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Summary

This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication. Aiming to improve students' ethical awareness, the text's Introduction provides a solid foundation in the theoretical principles of ethical philosophies and presents the Potter Box as a framework for uncovering the important steps in moral reasoning and for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Sixth Edition features new and updated cases, and includes more cases focusing on corporations, e-mail and the World Wide Web.

Table of Contents

Preface ix
About the Authors xv
Introduction Ethical Foundations and Perspectives 1(2)
The Potter Box Model of Reasoning
3(5)
Using Ethical Principles
8(4)
Five Ethical Guidelines
12(9)
To Whom Is Moral Duty Owed?
21(3)
Who Ought to Decide?
24(7)
Part 1 NEWS 31(96)
Business Pressures
35(24)
The AOL Time Warner Colossus
36(5)
NBC and GM's Pickup
41(3)
The Wichita Experiment
44(3)
Disney World's Birthday Celebrations
47(3)
New Times in Los Angeles
50(9)
Truthelling
59(21)
The Unabomber's Manifesto
60(3)
Sexism and World Cup Soccer
63(5)
Abortion Profiteers
68(3)
Fabrication at The Globe
71(3)
An Enemy of the People
74(6)
Reporters and Sources
80(14)
Watergate and Grand Jury Information
81(4)
Stolen Voice Mail
85(2)
Confidentiality in Minnesota
87(3)
Pesticide Panic
90(4)
Social Justice
94(19)
The Electronic Highway
95(4)
Boston's Bizarre Murder
99(3)
The Homeless Story
102(3)
Ten Weeks at Wounded Knee
105(8)
Invasion of Privacy
113(14)
Privacy in Cyberspace
115(2)
A Prostitue on Page 12
117(3)
Sports Stories on July 4
120(3)
Dead Body Photo
123(4)
Part 2 PERSUASION IN ADVERTISING 127(70)
Special Audiences
135(16)
The Littlest Consumers
135(3)
Selling Students to Advertisers?
138(2)
Some Say ``No'' More Often Than Others
140(3)
The Big Sell for a ``Purely Regressive Tax''
143(3)
Sexually Provocative or Socially Responsible?
146(5)
What To Advertise
151(16)
A Magazine and Its Cigarettes
152(3)
Does Alchol Advertising Get a ``Free Ride''?
155(2)
The 30-Second Candidate
157(3)
Feminine Hygiene in the Living Room
160(3)
Empowering or Manipulating the Health-Care Consumer
163(4)
How To Say It
167(16)
Philip Morris Tells Young People, ``Think. Don't Smoke''
167(4)
Yo Quiero Stereotype?
171(2)
Making the Same Different: Parity Products
173(3)
Defining Outrageousness Down
176(2)
Anorexic Chic?
178(5)
Media Considerations
183(14)
Gatekeepers I: None of ``Those Ads'' in This Paper
183(3)
Gatekeepers II: Taking the Heat About Abortion
186(2)
The Captive Audience
188(2)
Informercials--``They Need to Make You Rich, Thin, or Beautiful. The Best Do All Three.''
190(3)
The ``Wild West'' of Marketing?--Advertising on the Internet
193(4)
Part 3 PERSUASION AND PUBLIC RELATIONS 197(54)
Public Communication
199(18)
Mr. Ethics Sells Out
200(3)
A Lawyer Asks for Help
203(3)
PACking for Washington
206(3)
A Public Relations ``Discovery''
209(2)
A New Kind of War
211(6)
Telling The Truth In Organizational Settings
217(11)
Is It Live or Tape?
218(2)
A Committed Front?
220(2)
Digital Debates
222(2)
A Web of Caring
224(4)
Conflicting Loyalties
228(12)
A New Client?
229(1)
Friends?
230(2)
The Friendly Journalist
232(1)
Politician Pitching Pills
233(2)
All Too Human?
235(2)
The Long-Distance Client
237(3)
The Demands of Social Responsibility
240(11)
Pepsi Challenged by Rumors
241(1)
Smart Giving
242(3)
The Medical Endorsement
245(2)
Caught on Tape
247(4)
Part 4 ENTERTAINMENT 251(63)
Violence
255(22)
Hear It, Feel It, Do It
257(5)
Crunchy Terror in T-Rex Park
262(3)
TNT's Crazy Horse
265(2)
``The Storyteller''
267(3)
Comic Capers
270(7)
Profits, Wealth, and Public Trust
277(12)
Crude Script for Tinsel Town
278(2)
Virtual Whitewash
280(2)
The Purpose is Profit
282(1)
Deep Trouble for Harry
283(2)
Super Strip
285(4)
Media Scope and Depth
289(14)
Reel History
290(3)
Bigotry as Entertainment
293(2)
Hey, Baby, Life Stinks
295(3)
The Father Knows Best
298(5)
Censorship
303(11)
Ice-T on Ice
304(4)
Crusing on Instinct
308(2)
Cybersex and Soul
310(2)
The I-Man Cometh
312(2)
Epilogue 314(3)
Recommended Readings 317(12)
Index 329


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