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Media Ethics : Cases and Moral Reasoning,9780205418459
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Media Ethics : Cases and Moral Reasoning

by ; ; ; ;
Edition:
8th
ISBN13:

9780205418459

ISBN10:
0205418457
Format:
Paperback
Pub. Date:
1/1/2009
Publisher(s):
Allyn & Bacon
List Price: $91.40
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  • Media Ethics : Cases and Moral Reasoning
    Media Ethics : Cases and Moral Reasoning
  • Media Ethics : Cases and Moral Reasoning
    Media Ethics : Cases and Moral Reasoning
  • Media Ethics : Cases and Moral Reasoning
    Media Ethics : Cases and Moral Reasoning




Summary

Aiming to improve students' ethical awareness,Media Ethicsprovides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage.

Table of Contents

PREFACE ix
ABOUT THE AUTHORS xv
FOREWORD xvii
INTRODUCTION ETHICAL FOUNDATIONS AND PERSPECTIVES
The Potter Box Model of Reasoning
3(6)
Using Ethical Principles
9(3)
Five Ethical Guidelines
12(10)
To Whom Is Moral Duty Owed?
22(2)
Who Ought to Decide?
24(7)
PART 1 NEWS 31(90)
CHAPTER l INSTITUTIONAL PRESSURES
35(19)
1. The New York Times Fires Jayson Blair
36(3)
2. CNN in Baghdad
39(2)
3. The Time Warner Colossus
41(5)
4. NBC and GM's Pickup
46(3)
5. The Wichita Experiment
49(5)
CHAPTER 2 TRUTHTELLING
54(18)
6. Al Jazeera
55(3)
7. Reporting on Enron
58(3)
8. The Unabomber's Manifesto
61(3)
9. Fabrication at the Globe
64(2)
10. An Enemy of the People
66(6)
CHAPTER 3 REPORTERS AND SOURCES
72(15)
11. Covering the Middle East
73(3)
12. Stolen Voice Mail
76(2)
13. Embedded Reporters
78(2)
14. Risky Foods
80(7)
CHAPTER 4 SOCIAL JUSTICE
87(19)
15. Affirmative Action in Michigan
88(3)
16. Distributing the Internet
91(3)
17. Sexism and World Cup Soccer
94(4)
18. Ten Weeks at Wounded Knee
98(8)
CHAPTER 5 INVASION OF PRIVACY
106(15)
19. The Controversial PATRIOT Act
108(3)
20. Privacy in Cyberspace
111(2)
21. A Prostitute on Page 12
113(3)
22. Dead Body Photo
116(5)
PART 2 PERSUASION IN ADVERTISING 121(64)
CHAPTER 6 SPECIAL AUDIENCES
127(15)
23. The Littlest Consumers
127(3)
24. Selling Students to Advertisers?
130(2)
25. Some Say "No" More Often Than Others
132(3)
26. The Big Sell for a "Purely Regressive Tax"
135(3)
27. The Vagina Dialogues
138(4)
CHAPTER 7 WHAT TO ADVERTISE
142(15)
28. A Magazine and Its Cigarettes
143(2)
29. Does Alcohol Advertising Get a "Free Ride"?
145(3)
30. Promoting "Smart Tanning"?
148(2)
31. Feminine Hygiene in the Living Room
150(2)
32. Empowering or Manipulating the Health-Care Consumer?
152(5)
CHAPTER 8 HOW TO SAY IT
157(14)
33. No Holds Barred-The Rise of Guerrilla Marketing
157(2)
34. Yo Quiero Stereotype?
159(2)
35. Making the Same Different: Parity Products
161(3)
36. Defining Outrageousness Down
164(2)
37. Anorexic Chic?
166(5)
CHAPTER 9 MEDIA CONSIDERATIONS
171(14)
38. Gatekeepers I: Closing the Door
171(2)
39. Gatekeepers II: Opening the Door
173(2)
40. Farewell to a "Sanctuary from Advertising"
175(3)
41. Informercials-"They Need to Make You Rich, Thin, or Beautiful. The Best Do All Three."
178(3)
42. The Non-Advertising-Free Internet-In Search of a Balance
181(4)
PART 3 PERSUASION AND PUBLIC RELATIONS 185(50)
CHAPTER 10 PUBLIC COMMUNICATION
187(12)
43. Mr. Ethics Sells Out
188(3)
44. Playing Defense on the Court [room] of Public Opinion
191(3)
45. A Public Relations Discovery?
194(1)
46. A Campaign Pioneer?
195(4)
CHAPTER 11 TELLING THE TRUTH IN ORGANIZATIONAL SETTINGS
199(12)
47. A Good Thing?
200(3)
48. A Committed Front?
203(1)
49. A Sale at the Local Nonprofit?
204(3)
50. A Web of Caring
207(4)
CHAPTER 12 CONFLICTING LOYALTIES
211(11)
51. A New Client?
212(1)
52. Case I: Friends?
213(3)
Case II: The Friendly Journalist
214(2)
53. Politician Pitching Pills?
216(1)
54. All Too Human?
217(2)
55. The Long-Distance Client
219(3)
CHAPTER 13 THE DEMANDS OF SOCIAL RESPONSIBILITY
222(13)
56. Practicing Good Citizenship
223(2)
57. Pepsi Challenged by Rumors
225(1)
58. Smart Giving
226(3)
59. The Medical Endorsement
229(2)
60. Caught on Tape
231(4)
PART 4 ENTERTAINMENT 235(61)
CHAPTER 14 VIOLENCE
239(18)
61. Hear It, Feel It, Do It
241(5)
62. Crunchy Terror in T-Rex Park
246(2)
63. "The Storyteller"
248(2)
64. Comic Capers
250(7)
CHAPTER 15 PROFITS, WEALTH, AND PUBLIC TRUST
257(15)
65. Crude Script for Tinsel Town
258(1)
66. Virtual Whitewash
259(3)
67. Deep Trouble for Harry
262(2)
68. Super Strip
264(1)
69. Sue Thomas, F.B.Eye
265(7)
CHAPTER 16 MEDIA SCOPE AND DEPTH
272(12)
70. Reel History
273(3)
71. Bigotry as Entertainment
276(1)
72. They Call It Paradise
277(2)
73. Tragedy Lite
279(2)
74. The League of Literary Makeovers
281(3)
CHAPTER 17 CENSORSHIP
284(12)
75. The Voice of America
285(2)
76. Fencing the Net
287(1)
77. Frontal Assault
288(3)
78. Life Stinks
291(5)
EPILOGUE 296(3)
RECOMMENDED READINGS 299(12)
INDEX 311


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