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This is the 8th edition with a publication date of 1/1/2009.
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Media Ethicsuses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication.Aiming to facilitate and enhance readers'ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies.Media Ethicsintroduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.
Gerald M. Mara is Executive Associate Dean of the Graduate School of Arts and Sciences and Professorial Lecturer in Government at Georgetown University.
Table of Contents
|Media EthicsCases and Moral Reasoning 8 th Edition Contents|
|The New York Times|
|Fires Jason Blair|
|CNN in Baghdad|
|The Time Warner colossus|
|NBC and GM/s Pickup|
|The Wichita Experiment|
|The Unabomberrsquo;s Manifesto|
|Fabrication at theGlobe|
|Muhammad Cartoon Controversy|
|Reporters and Sources|
|Crisis in Darfu|
|Covering the Middle East|
|Stolen Voice Mail|
|Affirmative Action in Michigan|
|Distributing the Internet|
|Sexism and World Cup Soccer|
|Ten Weeks at Wounded Knee|
|Invasion of Privacy|
|The Controversial Patriot Act|
|Bloggersrsquo; Code of Ethics?|
|A Prostitute on Page 12|
|Dead Body Photo|
|Persuasion in Advertising|
|The Commercialization of Everyday Life|
|ldquo;Is That a Guerilla I See?rdquo|
|Selling Students as a ldquo;Captive Audiencerdquo;?|
|DTC Advertising: Prescription Drugs as Consumer Products?|
|Shopping to Save the World|
|Advertising in an Image-Based Culture|
|Making the Same Different: Branding|
|We All Know Her: The Unattainable Ideal|
|Real Beauty: Responsible Images?|
|Pitching Sex Appeal|
|A Responsible Parent?|
|The Media Are Commercial|
|Marketing U.S. Latindad|
|Gatekeepers: Closing the Door|
|Refusing the Invitation|
|Breaching the Firewall: Advertising and Editorial Content|
|Selling the Game|
|Advertisingrsquo;s Professional Culture|
|The Role of Codes of Ethics|
|The AAAA Standards of Practice|
|Ethics in the Everyday|
|Ethical Vision: Moral Muteness and Moral Myopia|
|What does it mean to serve clients well?|
|Rules of Engagement: Inclusion/Exclusion|
|A Womanrsquo;s Place Is hellip|
|Diversity in Advertising: What is it? Where is it?|
|Persuasion and Public Relations |