(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Media Ethics: Issues and Cases,9780073526249
This item qualifies for

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Media Ethics: Issues and Cases



by ;
Pub. Date:
McGraw-Hill Education
List Price: $163.00

Rent Textbook


Buy Used Textbook

In Stock Usually Ships in 24 Hours.

Buy New Textbook

Usually Ships in 3-4 Business Days


More New and Used
from Private Sellers
Starting at $36.44

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 8th edition with a publication date of 3/8/2013.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

  • Media Ethics : Issues and Cases
    Media Ethics : Issues and Cases
  • Media Ethics : Issues and Cases
    Media Ethics : Issues and Cases
  • Media Ethics: Issues and Cases
    Media Ethics: Issues and Cases
  • Media Ethics with Website
    Media Ethics with Website


Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. Ninety percent of the cases are based on actual events, and authors from many institutions and media outlets contributed both real-life and hypothetical cases. There is a strong focus on ethical theory and practice throughout the book, which works well as both a main text in a media ethics course, and in an "across the curriculum" approach in other media courses.

Table of Contents





Chapter 1: An Introduction to Ethical Decision Making

Essay: Cases and Moral Systems

Case 1-A How to Read a Case Study

Chapter 2: Information Ethics: A Profession Seeks the Truth

Chapter 2 Cases:

Case 2-A: News and the Transparency Standard, Lee Wilkins

Case 2-B: Can I Quote Me on That?, Chad Painter

Case 2-C: NPR, the New York Times and Working Conditions in China, Lee Wilkins

Case 2-D: When is Objective Reporting Irresponsible Reporting?, Theodore Glasser

Case 2-E: Is Cooperation a Cop-Out?, Mike Grundmann and Roger Soenksen

Case 2-F, Murdoch’s Mess, Lee Wilkins

Chapter 3: Strategic Communication: Does Client Advocate Mean Consumer Adversary?

Chapter 3 Cases:

Case 3-A: A Charity Drops the Ball, Philip Patterson

Case 3-B: YELP!!! Customer Empowerment or Small Business Extortion?, Lee Wilkins

Case 3-C: Oregon Stops an Ad Campaign, Lee Wilkins

Case 3-D: Sponsorships, Sin and PR: What Are the Boundaries?, Lauren Bacon Brengarth

Case 3-E: Corporate Responsibility: Just Sales or Doing Well by Doing Good?, Christine Lesicko

Case 3-F: Was That an Apple Computer I Saw? Product Placement in the U.S. and Abroad, Philip Patterson

Case 3-G: In the Eye of the Beholder: Dove’s Campaign for Real Beauty, Brandi Herman-Rose

Chapter 4: Loyalty: Choosing Between Competing Allegiances

Chapter 4 Cases:

Case 4-A: Whose Facebook Page is It Anyway?, Amy Simons

Case 4-B: What Would Socrates Have Done? The Disappearance of Hillary Clinton, Lee Wilkins

Case 4-C: Twitter Ethics for Journalists: Can You Scoop Yourself?, Charlotte Bellis

Case 4-D: Where Everybody Knows Your Name: Reporting and Relationships in a Small Market, Ginny Whitehouse

Case 4-E: A Question of Role: Is a Documentary Filmmaker a Friend, a Journalist or an Entertainer?, Nancy Mitchell

Case 4-F: Conflicted Interests, Contested Terrain: The New York Times Code of Ethics, Bonnie Brennen

Case 4-G: Quit, Blow the Whistle or Go With the Flow?, Robert Wakefield

Chapter 5: Privacy: Looking for Solitude in the Global Village

Chapter 5 Cases:

Case 5-A: Anderson Cooper’s Not so Private Life, Lee Wilkins

Case 5-B: Facebook: Should You Opt In or Out?, Lee Wilkins

Case 5-C: Politics and Money: What’s Private and What’s Not, Lee Wilkins

Case 5-D: Children and Framing: The Use of Children’s Images in an Anti-Same-Sex Marriage Ad, Yang Liu

Chapter 6: Mass Media in a Democratic Society: Keeping a Promise

Chapter 6 Cases:

Case 6-A: The Truth About the Facts:, Lee Wilkins

Case 6-B: Wikileaks…, Lee Wilkins

Case 6-C: Control Room: Do Culture and History Matter in Reporting the News?, Lee Wilkins

Case 6-D: Victims and the Press, Robert Logan

Case 6-E: For God and Country: The Media and National Security, Jeremy Littau and Mark Slagle

Case 6-F: Channel One: Commercialism in Schools, Philip Patterson

Case 6-G: Mayor Jim West’s Computer, Ginny Whitehouse

Chapter 7: Media Economics: The Deadline Meets the Bottom Line

Chapter 7 Cases:

Case 7-A: Who Needs Advertising, Lee Wilkins

Case 7-B: Netflix: Not So Fast . . . A Response to Ongoing Furor, Lee Wilkins

Case 7-C: Outsourcing the News, Lee Wilkins

Case 7-D: Transparency in Fundraising: The Corporation for Public Broadcasting Standard, Lee Wilkins

Case 7-E: Crossing the Line? The L.A. Times and the Staples Affair, Philip Patterson

Case 7-F: Profit Versus News: The Case of the L.A. Times and the Tribune Company, Lee Wilkins

Chapter 8: Picture This: The Ethics of Photo and Video Journalism

Chapter 8 Cases:

Case 8-A: The Case of the Well-Documented Suicide., Philip Patterson

Case 8-B: What Do I Do Next?, Lee Wilkins

Case 8-C: Problem Photos and Public Outcry, Jon Roosenraad

Case 8-D: Manipulating Photos: Is it Ever Justified?, Lee Wilkins

Case 8-E: “Above the Fold”: Balancing Newsworthy Photos with Community Standards, Jim Godbold and Janelle Hartman

Case 8-F: Horror in Soweto, Sue O’Brien

*Case 8-G: Death in Print: Publication of Hurricane Katrina Photographs, Abigail M. Pheiffer

Case 8-H: Picturing Our Fallen Heroes, Kate West

Case 8-I: Digital Manipulation as Deceit? A Case Study of a Redbook Magazine Cover, Elizabeth Hendrickson

Chapter 9: New Media: Continuing Questions and New Roles

Chapter 9 Cases:

Case 9-A: News Now, Facts Later, Lee Wilkins

Case 9-B: What’s Yours is Mine: The Ethics of News Aggregation, Chad Painter

Case 9-C: The Information Sleazeway: Robust Comment Meets the Data Robots, Fred Vultee

Case 9-D: Death Underneath the Media Radar: The Anuak Genocide in Ethiopia, Doug McGill

Case 9-E: Born Just Right, Lee Wilkins

Case 9-F: Sending the Wrong Information About Doing the Right Thing, Naomi Weisbrook

Case 9-G: Looking for Truth Behind the Wal-Mart Blogs, Philip Patterson

Chapter 10: The Ethical Dimensions of Art and Entertainment

Chapter 10 Cases:

Case 10-A: Searching for Sugarman: Rediscovered Art, Lee Wilkins

Case 10-B: Bob Costas and Jerry Sandusky: Is Sports Entertainment or Journalism?, Lee Wilkins

Case 10-C: Hardly Art, Mito Habe-Evans

Case 10-D: “Schindler’s List”: The Role of Memory, Lee Wilkins

Case 10-E: Hate Radio: The Outer Limits of Tasteful Broadcasting, Brian Simmons

Case 10-F: Tom Cruise, Katie Holmes and Suri Cruise: Do Celebrities Have Privacy?, Lee Wilkins

Case 10-G: Blogged Down by Lies: The Fall of a Young Talent, Philip Patterson

Chapter 11: Becoming a Moral Adult



Please wait while the item is added to your cart...