9781452227849

Media Ethics at Work

by ;
  • ISBN13:

    9781452227849

  • ISBN10:

    1452227845

  • Format: Paperback
  • Copyright: 9/11/2012
  • Publisher: Cq Pr

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

The drawback of most media ethics books is they examine dilemmas faced by seasoned media managers and ignore situations faced by students as they enter the workforce. Lee Ann Peck and Guy S. Reel's Media Ethics at Work helps students assemble a toolkit for dealing with ethical issues on the job. At the heart of the book are 23 cases, true stories of problems encountered by recent professionals working in news, advertising and public relations. Each story is presented as a narrative, so readers can ponder: What would I do if this happened to me? When they've finished the book, they'll feel prepared with an array of theoretical and practical approaches for thinking on their feet. Cases include Tool for Thought and Tool for Action boxes-application of a theory or professional ethics code and practical how-to tips-Thinking it Through questions, What If? scenarios, and Go Online for More.

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