CART

(0) items

Media Management in the Age of Giants : Business Dynamics of Journalism

by
Edition:
2nd
ISBN13:

9780826351630

ISBN10:
0826351638
Format:
Paperback
Pub. Date:
8/15/2012
Publisher(s):
Univ of New Mexico Pr
List Price: $53.28

Rent Textbook

(Recommended)
 
Term
Due
Price
$15.00

Hurry!

Only two copies
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780826351630
$35.44

Buy New Textbook

Usually Ships in 3-5 Business Days
N9780826351630
$51.95

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $36.95
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 8/15/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

The emergence of giant media corporations has created a new era in mass communications. The world of media giants-with a focus on the bottom line-makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.


Please wait while the item is added to your cart...