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Media, Telecommunications, and Business Strategy,9780415517645
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Media, Telecommunications, and Business Strategy

by ;
Edition:
2nd
ISBN13:

9780415517645

ISBN10:
0415517648
Format:
Hardcover
Pub. Date:
6/25/2013
Publisher(s):
Routledge
List Price: $136.00

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Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 6/25/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

Summary

With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a new and robust companion website that includes discussion questions, exercises, further readings, all of the book's tables and figures, video links and an RSS feed.


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