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The Media of Mass Communication,9780205477531

The Media of Mass Communication

by
Edition:
8th
ISBN13:

9780205477531

ISBN10:
0205477534
Format:
Paperback
Pub. Date:
1/1/2007
Publisher(s):
Allyn & Bacon
List Price: $98.20

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Summary

This up-to-date, engaging presentation of the mass media helps readers use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication. "The Media of Mass Communication "places a strong emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for readers to understand the big picture behind today's media issues. "Media Technology" boxes demystify the techo-changes rampant in today's media; "Media People" boxes profile key figures in media industries; "Media Databank" boxes display media facts and data; "Media Timeline" boxes place key media events in historical perspective; "Media Online" boxes provide URLs for related Web sites. Media literacy, global mass media, media effects, radio, TV, film, books, newspapers, magazines, the Internet, media entertainment, media ethics, media law, public relations, advertising, Anyone interested in the media (movies, journalism, film, broadcasting, newspapers, books, etc.) or anyone interested in pursuing a career in those fields.

Table of Contents

Features Listp. xvii
Prefacep. xix
About the Authorp. xxvi
Award for Excellencep. xxvii
The Mass Media
Mass Media Literacy
Vignette: Arthur Sulzberger Jr.p. 1
Importance of Mass Mediap. 2
Culture and Valuesp. 4
Primary Mass Mediap. 6
Technology Meldsp. 9
MSM and New Mediap. 10
Mass Media Modelsp. 11
Economics of Mass Mediap. 14
Media Conglomerationp. 19
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Books
Vignette: Judith Reganp. 29
Influence of Booksp. 30
Book Industryp. 33
Book Productsp. 36
Transformational Formatsp. 39
Book Authorsp. 41
Book Issues and Trendsp. 44
Evaluating Booksp. 48
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Newspapers
Vignette: Mary Junckp. 53
Importance of Newspapersp. 54
Newspaper Productsp. 56
Newspaper Chain Ownershipp. 58
National Dailiesp. 60
New York Timesp. 65
Hometown Newspapersp. 67
Challenges for Daily Newspapersp. 68
Weekly Newspapersp. 71
Alternative and Minority Newspapersp. 72
Evaluating Newspapersp. 75
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Magazines
Vignette: Bonnie Fullerp. 81
Influence of Magazinesp. 82
Magazines as Media Innovatorsp. 84
Consumer Magazinesp. 85
Non-Newsrack Magazinesp. 89
Magazine Demassificationp. 92
Evaluating Magazinesp. 96
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Sound Recording
Vignette: Shawn Fanningp. 101
Influence of Sound Recordingsp. 102
Recording Industryp. 103
Transforming Innovationsp. 104
Regulatory Pressurep. 109
Artistic Autonomyp. 111
Streaming Crisisp. 114
Evaluating Recording Companiesp. 117
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Movies
Vignette: Mark Cubanp. 121
Importance of Moviesp. 122
Movie Technologyp. 123
Movie Industry Structurep. 126
Economics of Moviesp. 131
Movie Issues and Trendsp. 136
Media Literacy and Moviesp. 142
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Radio
Vignette: Howard Sternp. 147
Influence of Radiop. 148
Radio Technologyp. 149
Radio Industry Infrastructurep. 150
Infrastructure Transitionp. 154
Corporate Radiop. 157
Radio Contentp. 160
Quality on the Airp. 167
Radio Trendsp. 167
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Television
Vignette: Mark Burnettp. 171
Influence of Televisionp. 172
Technology of Televisionp. 174
Television Delivery Systemsp. 178
Structure of U.S. Televisionp. 179
Over-Air Networksp. 181
Cable Televisionp. 185
Television Entertainmentp. 187
Television Newsp. 190
Public Televisionp. 193
Whither Goes Televisionp. 195
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
The Internet
Vignette: Marc Andreessenp. 201
Influence of the Internetp. 202
Internet Technologyp. 204
Reshaping the Internetp. 210
Commerce and the Internetp. 211
Evaluating the Internetp. 213
Media Meldingp. 215
Public Policy and the Internetp. 217
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Messages
News
Vignette: Deep Throatp. 225
Journalism Traditionsp. 226
Concepts of Newsp. 234
Defining Objectivityp. 237
Personal Values in Newsp. 237
Variables Affecting Newsp. 241
Influences on Newsp. 243
Confidential Sourcesp. 245
Journalism Trendsp. 248
Identifying Good Journalismp. 251
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Keeping Up to Date
Deepening Your Media Literacy
For Further Learning
Public Relations
Vignette: Sam Waltonp. 255
Importance of Public Relationsp. 256
Origins of Public Relationsp. 258
Structure of Public Relationsp. 263
Public Relations Servicesp. 265
Media Relationsp. 269
Professionalizationp. 273
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Advertising
Vignette: Dorcas Reillyp. 279
Importance of Advertisingp. 280
Origins of Advertisingp. 281
Advertising Agenciesp. 283
Placing Advertisementsp. 285
Pitching Messagesp. 288
Research and Psychologyp. 293
Advertising Regulationp. 295
Problems and Issuesp. 299
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Entertainment
Vignette: Jerry Bruckheimerp. 305
Entertainment in Historyp. 306
Performance as Media Entertainmentp. 308
Storytelling as Media Entertainmentp. 309
Music as Media Entertainmentp. 311
Sports as Media Entertainmentp. 313
Sex as Media Entertainmentp. 316
Evaluating Media Contentp. 318
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Media Research
Vignette: Susan Whitingp. 325
Public-Opinion Samplingp. 326
Measuring Audience Sizep. 332
Measuring Audience Reactionp. 339
Audience Analysisp. 340
Applied and Theoretical Researchp. 343
Chapter Warp-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media Issues
Mass Communication
Vignette: Wilbur Schrammp. 347
Types of Communicationp. 348
Components of Mass Communicationp. 349
Communication Modelsp. 351
Fundamentals in the Processp. 354
Players in the Processp. 356
Impediments to Communicationp. 357
Results of Mass Communicationp. 359
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media Effects
Vignette: Orson Wellesp. 363
Effects Studiesp. 364
Uses and Gratifications Studiesp. 368
Individual Selectivityp. 370
Socializationp. 372
Media-Depicted Violencep. 375
Media Agenda-Setting for Individualsp. 383
Media-Induced Anxiety and Apathyp. 384
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media and Society
Vignette: Marshall McLuhanp. 389
Mass Media Role in Culturep. 390
Social Stabilityp. 394
Cultural Transmissionp. 400
Mass Media and Fundamental Changep. 402
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Global Mass Media
Vignette: Jacques Chiracp. 407
Mass Media and Nation-Statesp. 408
Global Conglomerationp. 409
Effects of Globalizationp. 411
Cultural Intrusionp. 411
Global Media Modelsp. 416
Global Media Playersp. 420
Global Media Companiesp. 422
Distinctive Media Systemsp. 424
Media Pressure Pointsp. 427
War Zonesp. 430
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media and Governance
Vignette: Arnold Schwarzeneggerp. 437
Media Role in Governancep. 438
Media as Information Sourcesp. 441
Media Effects on Governancep. 442
Government Manipulation of Mediap. 446
Status of the Watchdogp. 448
Media-Government Issuesp. 453
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media Law
Vignette: John Perry Barlowp. 459
The U.S. Constitutionp. 460
Prior Restraintp. 461
Defamationp. 466
Privacy Lawp. 470
Journalism Lawp. 471
Obscenity and Pornographyp. 473
Censorship Todayp. 474
Copyrightp. 476
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Ethics and the Mass Media
Vignette: Ted Cohenp. 481
The Difficulty of Ethicsp. 482
Media Ethicsp. 485
Moral Principlesp. 486
Process versus Outcomep. 489
Potter's Boxp. 491
Ethics and Other Issuesp. 493
Unsettled, Unsettling Issuesp. 494
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Visual Messages
Vignette: Al Diaz
Early Media Illustrations
Photographic Technology
Photography in Mass Communication
Cameras, Films and Techniques
Documentary Photography
Persuasive Photography
Reality Photography
Evaluating Visual Messages
Visual Issues
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Media and Political Systems
Vignette: John Twyn
Four Theories Model
Authoritarian Media
Communist Media
Libertarian Model
Social Responsibility Model
Freedom and Responsibility
Media Future: Political and Media Systems
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Indexp. 503
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