did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780205521104

The Media of Mass Communication

by
  • ISBN13:

    9780205521104

  • ISBN10:

    020552110X

  • Edition: 9th
  • Format: Paperback
  • Copyright: 2009-01-01
  • Publisher: Allyn & Bacon
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $124.60 Save up to $31.15
  • Buy Used
    $93.45
    Add to Cart Free Shipping Icon Free Shipping

    USUALLY SHIPS IN 2-4 BUSINESS DAYS

Supplemental Materials

What is included with this book?

Summary

Rich with contemporary issues and trends, Vivianrs"sThe Media of Mass Communication9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

Table of Contents

The Mass Media
Mass Media Literacy
Chapter Opener Media Ubiquity Media Literacy Human Communication Media and Society Media Economics
Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic
Chapter Summary Boxes
Media Case Study
Cultivating Readers Media Timeline Media People
Phil Donahue Media People
Rupert Murdoch
Media Technology
Chapter Opener Media Technology
Printing Chemistry Electronics
New Technologies Digital Integration
Technology and Mass Communication
Chapter Wrap-Up Review Questions Concepts
Terms People Media Sources A Thematic
Chapter Summary Boxes
Case Study Media Timeline
Technology Media People
Steve Jobs
Books
Chapter Opener Influence of Books
Books and American Culture
Book Industry New Technology and Books
Book Products Book
Trends Book Challenges and Issues
Chapter Wrap-Up Review Questions
Concepts Terms People Media
Sources A Thematic Chapter Summary Boxes
Media People
William Holmes McGuffey Media People
Jane Friedman Media People
Jeff Bezos Media Case Study
O.J. Simpsons How-To Media Timeline
Books
Newspapers
Chapter Opener
Newspaper Industry
Newspaper Products
Newspaper Ownership
National Dailies
New York Times Hometown
Newspapers Gannett Initiative
Chapter Wrap-Up Review Questions Concepts
Terms People Media Sources A Thematic
Chapter Summary Boxes
Case Study
The Vanishing Correspondent Media Timeline
Newspaper Milestones Media People
Magazines
Chapter Opener Influence of Magazines
Magazine Innovations
Magazine Products
Magazine Industry
Magazines as Niche Media New Competition
Chapter Wrap-Up Review Questions
Concepts Terms People
Media Sources A Thematic
Chapter Summary Boxes
Case Study
Magazines and the Internet Media Timeline
Magazines Media People
Margaret Bourke-White Media People
DeWitt and Lila Wallace Media People
Sound Recording
Chapter Opener Recording Industry
Downloads Authorized
Downloads Artistic Autonomy
Regulatory Pressure Dependence on Radio
Chapter Wrap-Up Review Questions
Concepts Terms People Media
Sources A Thematic
Chapter Summary Boxes
Case Study
Podcasting Evolution Media Timeline Media People
Shawn Fanning Media People: 50 Cent
Motion Pictures
Chapter Opener Significance of Movies
Movie Products Hollywood
Studios Movie Production
Exhibition Shift Blockbusters
Chapter Wrap-Up Review Questions
Concepts Terms People Media
Sources A Thematic Chapter
Summary Boxes
Case Study
In-Your-Face Documentaries Media Timeline
Movies Media People
Robert Flaherty Media People
Lourdes Portillo Media People
Sherry Lansing Media People
Walt Disney Media People
Radio
Chapter Opener Influence of Radio
Radio Content Commerc
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program