9780205521104

The Media of Mass Communication

by
  • ISBN13:

    9780205521104

  • ISBN10:

    020552110X

  • Edition: 9th
  • Format: Paperback
  • Copyright: 1/1/2009
  • Publisher: Allyn & Bacon
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Summary

Rich with contemporary issues and trends, Vivianrs"sThe Media of Mass Communication9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

Table of Contents

The Mass Media
Mass Media Literacy
Chapter Opener Media Ubiquity Media Literacy Human Communication Media and Society Media Economics
Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic
Chapter Summary Boxes
Media Case Study
Cultivating Readers Media Timeline Media People
Phil Donahue Media People
Rupert Murdoch
Media Technology
Chapter Opener Media Technology
Printing Chemistry Electronics
New Technologies Digital Integration
Technology and Mass Communication
Chapter Wrap-Up Review Questions Concepts
Terms People Media Sources A Thematic
Chapter Summary Boxes
Case Study Media Timeline
Technology Media People
Steve Jobs
Books
Chapter Opener Influence of Books
Books and American Culture
Book Industry New Technology and Books
Book Products Book
Trends Book Challenges and Issues
Chapter Wrap-Up Review Questions
Concepts Terms People Media
Sources A Thematic Chapter Summary Boxes
Media People
William Holmes McGuffey Media People
Jane Friedman Media People
Jeff Bezos Media Case Study
O.J. Simpsons How-To Media Timeline
Books
Newspapers
Chapter Opener
Newspaper Industry
Newspaper Products
Newspaper Ownership
National Dailies
New York Times Hometown
Newspapers Gannett Initiative
Chapter Wrap-Up Review Questions Concepts
Terms People Media Sources A Thematic
Chapter Summary Boxes
Case Study
The Vanishing Correspondent Media Timeline
Newspaper Milestones Media People
Magazines
Chapter Opener Influence of Magazines
Magazine Innovations
Magazine Products
Magazine Industry
Magazines as Niche Media New Competition
Chapter Wrap-Up Review Questions
Concepts Terms People
Media Sources A Thematic
Chapter Summary Boxes
Case Study
Magazines and the Internet Media Timeline
Magazines Media People
Margaret Bourke-White Media People
DeWitt and Lila Wallace Media People
Sound Recording
Chapter Opener Recording Industry
Downloads Authorized
Downloads Artistic Autonomy
Regulatory Pressure Dependence on Radio
Chapter Wrap-Up Review Questions
Concepts Terms People Media
Sources A Thematic
Chapter Summary Boxes
Case Study
Podcasting Evolution Media Timeline Media People
Shawn Fanning Media People: 50 Cent
Motion Pictures
Chapter Opener Significance of Movies
Movie Products Hollywood
Studios Movie Production
Exhibition Shift Blockbusters
Chapter Wrap-Up Review Questions
Concepts Terms People Media
Sources A Thematic Chapter
Summary Boxes
Case Study
In-Your-Face Documentaries Media Timeline
Movies Media People
Robert Flaherty Media People
Lourdes Portillo Media People
Sherry Lansing Media People
Walt Disney Media People
Radio
Chapter Opener Influence of Radio
Radio Content Commerc
Table of Contents provided by Publisher. All Rights Reserved.

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