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Media of Mass Communication, The, Study Edition,9780205632541

Media of Mass Communication, The, Study Edition

by
Edition:
9th
ISBN13:

9780205632541

ISBN10:
0205632548
Format:
Paperback
Pub. Date:
1/27/2009
Publisher(s):
Pearson
List Price: $122.40

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Summary

Designed to provide extra support, the Study Edition of Vivianrs"sMedia of Mass Communication 9/eoffers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool. Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field. Rich with contemporary issues and trends including visual storytelling, Vivianrs"sThe Media of Mass Communication9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages readers with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

Table of Contents

The Mass Media
Mass Media Literacy
Chapter Opener
Media Ubiquity
Media Literacy
Human Communication
Media and Society
Media Economics
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes: Media Case Study: Cultivating Readers
Media Timeline
Media People: Phil Donahue
Media People: Rupert Murdoch
Media Technology
Chapter Opener
Media Technology
Printing
Chemistry
Electronics
New Technologies
Digital Integration
Technology and Mass Communication
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study
Media Timeline: Technology
Media People: Steve Jobs
Books
Chapter Opener
Influence of Books
Books and American Culture
Book Industry
New Technology and Books
Book Products
Book Trends
Book Challenges and Issues
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Media People: William Holmes McGuffey
Media People: Jane Friedman
Media People: Jeff Bezos
Media Case Study: O.J. Simpson's How-To
Media Timeline: Books
Newspapers
Chapter Opener
Newspaper Industry
Newspaper Products
Newspaper Ownership
National Dailies
New York Times
Hometown Newspapers
Gannett Initiative
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study: The Vanishing Correspondent
Media Timeline: Newspaper Milestones
Media People: Arthur Sulzberger Jr
Magazines
Chapter Opener
Influence of Magazines
Magazine Innovations
Magazine Products
Magazine Industry
Magazines as Niche Media
New Competition
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study: Magazines and the Internet
Media Timeline: Magazines
Media People: Margaret Bourke-White
Media People: DeWitt and Lila Wallace
Media People: Sara Josepha Hale
Sound Recording
Chapter Opener
Recording Industry
Downloads
Authorized Downloads
Artistic Autonomy
Regulatory Pressure
Dependence on Radio
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study: Podcasting Evolution
Media Timeline
Media People: Shawn Fanning
Media People: 50 Cent
Motion Pictures
Chapter Opener
Significance of Movies
Movie Products
Hollywood Studios
Movie Production
Exhibition Shift
Blockbusters
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study: In-Your-Face Documentaries
Media Timeline: Movies
Media People: Robert Flaherty
Media People: Lourdes Portillo
Media People: Sherry Lansing
Media People: Walt Disney
Media People: Steven Spielberg
Radio
Chapter Opener
Influence of Radio
Radio Content
Commercial Terrestrial Radio
Corporate Radio
Public Radio
Satellite Radio
Whither Radio?
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Media Case Study: Civility on the Airwaves
Media Timeline: Radio
Media People: Gordon McLendon
Media People: Edward R. Murrow
Media People: Terry Gross
Media People: Howard Stern
Television
Chapter Opener
Television in Transition
Over-Air Delivery
Cable Delivery
Satellite-Direct Delivery
Video on Demand
Economics of Television
Public Television
Future for Television
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Media Case Study: Television as Baby-Sitter
Media People: Ed Parsons
Media People Susan Zirinsky
Media Timeline: Television Technology
Internet
Chapter Opener
Influence of Internet
Internet Origins
World Wide Web
The Internet Industry
Reshaping the Internet
Internet Issues
Internet Future
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study: How Do Bloggers Know What They Know?
Media People: Tim Berners-Lee
Media People: Marc Andreesen
Media Timeline: Internet
Media People: Gordon Moore
Media People: Glenn Reynolds
Mass Messages
News
Chapter-Opener
Journalism Traditions
Concept of News
Truth and News
Personal Values in News
Variables Affecting News
Influences on News
Confidential Sources
Journalism Trends
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study: Reporter's Choice: Tell or Jail?
Media People: Benjamin Day
Media People: James Gordon Bennett
Media People: Seymour Hersh
Media People: Ida Tarbell
Media Timeline: News
Public Relations
Chapter-Opener
Importance of Public Relations
Origins of Public Relations
Structure of Public Relations
Public Relations Services
Public Relations and Advertising
Media Relations
Directions for Public Relations
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study: Crisis Management at Time
Media Timeline: Public Relations
Media People: Paul Garrett
Media People: Jack Abramoff
Media People: Leslie Unger
Media People: Edward Bernays
Advertising
Chapter Opener
Importance of Advertising
Origins of Advertising
Advertising Agencies
Placing Advertisements
New Advertising Platforms
Brand Strategies
Advertising Tactics
New Advertising Tactics
Advertising Regulation
Problems and Issues
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Media Case Study: Countering Cultural Imperialism
Media Timeline: Advertising
Media People: Dave Balter
Entertainment
Chapter-Opener: High-Speed Transportation
Entertainment in History
Performance as Media Entertainment
Story-Telling
Music
Sports as Media Entertainment
Sex as Media Content
Gaming as Media Content
Artistic Values
Pop Art
Chapter Wrap-Up
Review Questions
Critical Thinking
For Further Learning
Keeping Up to Date
Boxes
Media People: Nancy Tellum
Case Study: Has Hollywood Institutionalized Racism?
Media Research
Chapter-Opener
Public-Opinion Sampling
Measuring Audience Size
Audience Measurement Techniques
Measuring Audience Reaction
Audience Analysis
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Media Case Study: Tracking Technology
Media People: George Gallup
Media People: Andy Kohut
Media People: Richard Schwartz
Media Timeline: Media Research
Mass Media Issues
Mass Media Effects
Chapter Opener Orson Welles
Effects Theory
Lifestyle Effects
Attitudes Effects
Social Stability
Cultural Effects
Behavioral Effects
Media-Depicted Violence
Individual Selectivity
Chapter Wrap-Up
Concepts, Terms, People
Media Sources
Review Questions
Thematic Chapter Summary
Boxes
Media Timeline
Case Study: Media Advocacy: Will It Make a Difference?
Media People: Kathleen Rutledge
Media People: George Gerbner
Global Mass Media
Chapter Opener The Hellfire Pictures
Mass Media and Nation-States
War as a Libertarian Test
Arab Media Systems
Mass Media and Terrorism
Battle for Iran
China Media
Distinctive Media Systems
Media Pressure Points
Chapter Wrap-Up
Review Questions
Thematic Chapter Summary
Boxes
Media Case Study: Vanishing Foreign Correspondent
Media People: Kimberly Dozier
Media People: Jineth Bedoya Lima
Media People: Bill Xia
Media People: Orhan Pamuk
Mass Media And Governance
Chapter-Opener: Populist Appeals
Media Role in Governance
Media as Information Sources
Media Effects on Governance
Government Manipulation of Media
Status of the Watchdog
Political Campaigns
Campaign Blogs
Media-Government Issues
Chapter Wrap-Up
Concepts Terms, People
Media Sources
Review Questions
Thematic Chapter Summary
Boxes
Case Study: Governance or Journalistic Failure?
Media People: Donna Brazile
Media People: Helen Thomas
Media People: Tony Snow
Mass Media Law
Chapter Opener
Intellectual Property
Free Expression
Broadening Protection
Defamation
Indecency
Privacy Law
Journalism Law
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Case Study: The Price of Free Music
Media Timeline: Mass Media Law
Media People: Jay Near
Media People: Clarence Brandenburg
Media People: John Brinkley
Ethics
Chapter Opener
The Difficulty of Ethics
Media Ethics
Moral Principles
Process vs. Outcome
Potter's Box
Ethics and Other Issues
Unsettled, Unsettling Questions
Chapter Wrap-Up
Review Questions
Concepts
Terms
People
Media Sources
A Thematic Chapter Summary
Boxes
Media Timeline: Media Ethics
Media People: Charlie Gay
Media People: Ted Cohen
Media People: Arthur Ashe
Media Case Study: Government Definition of Ethics
Table of Contents provided by Publisher. All Rights Reserved.


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