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9780534548285

Media Now Communications Media in the Information Age

by ;
  • ISBN13:

    9780534548285

  • ISBN10:

    0534548288

  • Format: Paperback
  • Copyright: 1999-07-06
  • Publisher: Wadsworth Publishing

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Summary

Provides cutting edge coverage of every major conventional and new media, and discusses the past, present, and future of mass communications. Presents the new emerging technologies, profiles the people behind them and highlights specific ethical decisions that media people are frequently asked to make. Softcover. DLC: Telecommunication--U.S.

Table of Contents

INTRODUCTION MEDIA AND THE INFORMATION SOCIETY
Changing Media Environment
2(28)
Media Theory
30(26)
THE MEDIA
Books and Magazines
56(36)
Newspapers
92(36)
Radio and Recorded Music
128(40)
Film and Video
168(34)
Television and Cable
202(46)
Computer Media and the Internet
248(32)
Communications Infrastructure
280(32)
Public Relations
312(34)
Advertising
346(36)
MEDIA ISSUES
Media and the Individual
382(34)
Media and Society
416(34)
Media Policy, Law, and Ethics
450(34)
Globalization of Communications Media
484

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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