9780495100478

Media Now Understanding Media, Culture, and Technology, 2008 Update

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  • ISBN13:

    9780495100478

  • ISBN10:

    0495100471

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2/8/2007
  • Publisher: Wadsworth Publishing
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List Price: $209.99

Summary

How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has "news you can use" that will guide you to impact the media as much as they impact you.

Table of Contents

Preface
Media and the Information Age
The Changing Media
Media and Society
The Media
Books and Magazines
Newspapers
Recorded Music
Radio
Film and Home Video
Television
The Internet
Public Relations
Advertising
The Communications Infrastructure
Media Issues
Media Uses and Effects
Media Policy and Law
Media Ethics
Global Communications Media
Table of Contents provided by Publisher. All Rights Reserved.

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