9780495565956

Media Now: Understanding Media, Culture, and Technology

by
  • ISBN13:

    9780495565956

  • ISBN10:

    0495565954

  • Edition: 6th
  • Format: Paperback
  • Copyright: 9/29/2008
  • Publisher: Cengage Learning
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List Price: $209.95

Summary

MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Table of Contents

The Changing Media
Media and Society
Books and Magazines
Newspapers
Recorded Music
Radio
Film and Home Video
Television
The Internet
Public Relations
Advertising
The Third Screen: From Bell's Phone to iPhone
Media Uses and Effects
Media Policy and Law
Media Ethics
Global Communications Media
Table of Contents provided by Publisher. All Rights Reserved.

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