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What version or edition is this?
This is the 6th edition with a publication date of 9/29/2008.
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MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.
Table of Contents
|The Changing Media|
|Media and Society|
|Books and Magazines|
|Film and Home Video|
|The Third Screen: From Bell's Phone to iPhone|
|Media Uses and Effects|
|Media Policy and Law|
|Global Communications Media|
|Table of Contents provided by Publisher. All Rights Reserved.|