9780495570080

Media Now, 2010 Update Understanding Media, Culture, and Technology, Enhanced

by ; ;
  • ISBN13:

    9780495570080

  • ISBN10:

    0495570087

  • Edition: 6th
  • Format: Paperback
  • Copyright: 7/28/2009
  • Publisher: Wadsworth Publishing
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $190.00 Save up to $189.00
  • Rent Book $171.00
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    HURRY! ONLY 3 COPIES IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

MEDIA NOW, 2010 Update, 6th Edition, encourages users to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops users' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The 2010 Update of the Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Table of Contents

Preface
The Changing Media
Media and Society
Books and Magazines
Newspapers
Recorded Music
Radio.
Film and Home Video
Television
The Internet
Public Relations
Advertising
The Third Screen: From Bell's Phone to iPhone
Media Uses and Effects
Media Policy and Law
Media Ethics
Global Communications Media
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review