Media Now : Understanding Media, Culture, and Technology, Enhanced,9780495570080

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Media Now : Understanding Media, Culture, and Technology, Enhanced

by Straubhaar,Joseph

Edition:

6th

ISBN13:

9780495570080

ISBN10:

0495570087

Format:

Paperback

Pub. Date:

7/28/2009

Publisher(s):

Cengage Learning

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Summary

MEDIA NOW, 2010 Update, 6th Edition, encourages users to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops users' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The 2010 Update of the Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Preface
The Changing Media
Media and Society
Books and Magazines
Newspapers
Recorded Music
Radio.
Film and Home Video
Television
The Internet
Public Relations
Advertising
The Third Screen: From Bell's Phone to iPhone
Media Uses and Effects
Media Policy and Law
Media Ethics
Global Communications Media
Table of Contents provided by Publisher. All Rights Reserved.

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