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Media Now Understanding Media, Culture, and Technology,9781133311362
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Media Now Understanding Media, Culture, and Technology

by ; ;
Edition:
8th
ISBN13:

9781133311362

ISBN10:
1133311369
Format:
Paperback
Pub. Date:
1/1/2013
Publisher(s):
Cengage Learning

Questions About This Book?

What version or edition is this?
This is the 8th edition with a publication date of 1/1/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.


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