did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780495500537

Media Programming : Strategies and Practices

by
  • ISBN13:

    9780495500537

  • ISBN10:

    0495500534

  • Edition: 8th
  • Format: Paperback
  • Copyright: 2008-01-03
  • Publisher: Wadsworth Publishing
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $235.33 Save up to $58.83
  • Buy Used
    $176.50
    Add to Cart Free Shipping Icon Free Shipping

    USUALLY SHIPS IN 2-4 BUSINESS DAYS

Supplemental Materials

What is included with this book?

Summary

Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 8e, includes practical examples, insight from noted industry authorities, a useful Website, and an expanded glossary to reflect the latest trade jargon and practices.

Table of Contents

Preface
Programming Resources And Constraints
A Framework for Programming Strategies
Program and Audience Research
Domestic and International Syndication
Broadcast Television Strategies
Prime-Time Network Entertainment Programming
Nonprime-Time Network Television Programming
Television Station Programming Strategies
Public Television Programming
Cable, Satellite, And Online Strategies
Cable System and Satellite Programming
Basic and Premium Subscription Programming
Online Video and Audio Programming
Radio Programming
Music Radio Programming
Information Radio Programming
Abbreviations and Acronyms
Glossary
Annotated Bibliography
Media Sites on the World Wide Web
About the Contributing Authors
Index to Program Titles
General Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program