More New and Used
from Private Sellers
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 4th edition with a publication date of 1/31/2011.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Media Today puts students at the center of the profound changes in the twenty-first century media world ' from digital convergence to media ownership ' and gives them the skills to think critically about what these changes mean for the role of media in their lives.Media Today, Fourth Edition is built around four key concepts:* A media systems apporach allows students to understand the interconnected cultural, political, and economic foreces that shape media they encounter every day.* Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking.* Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television.* A media literacy goal encourages and builds critical skills to make students more informed and engaged citizens in our media-driven society.Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, giving students an insider's perspective on how media industries operate. Exploring media through the cultural, political, and economic forces that shape them, Media Today builds media literacy to make students more informed consumers and more engaged citizens.Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at www.routledge.com/textbooks/mediatoday4e .