9780495798163

Media/Impact An Introduction to Mass Media, Enhanced

by
  • ISBN13:

    9780495798163

  • ISBN10:

    0495798169

  • Edition: 9th
  • Format: Paperback
  • Copyright: 4/1/2010
  • Publisher: Wadsworth Publishing
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Summary

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.

Table of Contents

Mass Media and Everyday Life
Books: Rearranging the Page
Newspapers: Expanding Delivery
Magazines: Targeting the Audience
Recordings: Demanding Choices
Radio: Riding the Wave
Movies: Picturing the Future
Television: Changing Channels
Digital Media: Widening the Web
Advertising: Motivating Consumers
Public Relations: Promoting Ideas
News and Information: Getting Personal
Society, Culture and Politics: Shaping the Issues
Law and Regulation: Rewriting the Rules
Ethics: Placing Responsibility
Global Media: Discovering New Markets
Glossary
Media Reference Guide
Chapter References
Index
Table of Contents provided by Publisher. All Rights Reserved.

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