Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Media/Impact An Introduction to Mass Media, Enhancedby Biagi, Shirley
Questions About This Book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Table of Contents
|Mass Media and Everyday Life|
|Books: Rearranging the Page|
|Newspapers: Expanding Delivery|
|Magazines: Targeting the Audience|
|Recordings: Demanding Choices|
|Radio: Riding the Wave|
|Movies: Picturing the Future|
|Television: Changing Channels|
|Digital Media: Widening the Web|
|Advertising: Motivating Consumers|
|Public Relations: Promoting Ideas|
|News and Information: Getting Personal|
|Society, Culture and Politics: Shaping the Issues|
|Law and Regulation: Rewriting the Rules|
|Ethics: Placing Responsibility|
|Global Media: Discovering New Markets|
|Media Reference Guide|
|Table of Contents provided by Publisher. All Rights Reserved.|