9780500238974

MEDIEVAL MODERN CL

by
  • ISBN13:

    9780500238974

  • ISBN10:

    0500238979

  • Edition: 00
  • Format: Hardcover
  • Copyright: 12/17/2012
  • Publisher: THAMES&HUD
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Summary

Classic modern design never goes out of style: it is merely retiredor subtly adapted to its given place and time. Having surveyed handwritten,new vintage, and new ornamental tendencies in type andlettering, graphic-design guru Steven Heller now turns his encyclopedicgaze on Modernism.New Modernist Type reveals how a graphic language of simplicity andeconomy has impacted contemporary design. Hundreds of examplesby international designers are grouped into three thematic chapters:Old Modern (when the machine age influenced graphic design),Playful Modern (wit, humor, and transformation), and Meta Modern(typography as icon and symbol).An historical introduction places today's tendencies in context,and the reference section features a list of designers' websites.

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