CART

(0) items

Meetings, Expositions, Events and Conventions : An Introduction to the Industry,9780131125872
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Meetings, Expositions, Events and Conventions : An Introduction to the Industry

by
Edition:
2nd
ISBN13:

9780131125872

ISBN10:
0131125877
Format:
Hardcover
Pub. Date:
1/1/2008
Publisher(s):
Prentice Hall

Related Products


  • Meetings, Expositions, Events & Conventions An Introduction to the Industry
    Meetings, Expositions, Events & Conventions An Introduction to the Industry
  • Meetings, Expositions, Events and Conventions An Introduction to the Industry
    Meetings, Expositions, Events and Conventions An Introduction to the Industry
  • Meetings, Expositions, Events, and Conventions : An Introduction to the Industry
    Meetings, Expositions, Events, and Conventions : An Introduction to the Industry





Summary

For courses in meeting, event, exposition and convention planning and management. The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.

Author Biography

George G. Fenich is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans.

Table of Contents

Preface xi
Acknowledgments xiii
Introduction to the Meetings, Expositions, Events, and Conventions Industry
1(31)
Introduction
6(1)
What Is a Meeting?
7(4)
Organizational Structure of MEEC
11(3)
Background of Industry
14(16)
Summary
30(2)
Planning, Organizing, Directing, and Control in MEEC
32(43)
Planning
33(3)
Needs Analysis
36(1)
Developing Smart Objectives
37(2)
Site Selection
39(4)
Request for Proposal
43(4)
Budgetary Concerns
47(3)
Cost Control
50(2)
Organizing and Directing
52(5)
Housing
57(3)
Meeting & Event Specification Guide
60(4)
Pre- and Post-Con Meetings
64(2)
Control in MEEC
66(5)
Summary
71(4)
Meeting, Exhibition, Event, and Convention Sponsors
75(27)
Purpose of the Chapter
76(1)
Who Holds the Gatherings
77(22)
Summary
99(3)
Meeting and Convention Venues
102(42)
Introduction
103(2)
Hotels
105(7)
Convention Centers
112(5)
Conference Centers
117(2)
Retreat Facilities
119(1)
Cruise Ships
120(2)
Specific Use Facilities
122(4)
Colleges and Universities
126(3)
Unusual Venues
129(7)
Common Issues
136(5)
Summary
141(3)
Exhibitions
144(33)
Introduction
147(1)
History
147(1)
Definitions
148(2)
Organization of the Exhibition
150(3)
Exhibition Services Contractors
153(2)
Exhibition Planning
155(2)
Technology
157(1)
Housing and Transportation
158(2)
Risk Management and Crisis Management
160(1)
From the Exhibitors' Perspective
161(2)
Exhibit Design Principles
163(5)
Planning for Success
168(3)
Working with Exhibition Management and Service Contractors
171(2)
Summary
173(4)
Special Events Management
177(27)
A Working Definition of a Special Event
178(3)
Planning Tools for a Special Event
181(10)
Understanding the Target Market for Your Special Event
191(2)
Preparing for the Special Event
193(1)
The Special Event Budget
194(3)
Breakdown of the Special Event
197(4)
Summary
201(3)
Food and Beverage
204(30)
Introduction
205(1)
Catered Events
206(5)
Style of Service
211(3)
Menus
214(1)
Food Consumption Patterns
215(2)
Food and Beverage Attrition
217(1)
Amenities or Gifts
218(1)
Beverage Events
218(5)
Hospitality Suites
223(2)
Rooms
225(6)
Summary
231(3)
Destination Management Companies
234(43)
Introduction
235(1)
Services Offered by DMCs
236(3)
DMC Clients and Customers
239(2)
Structure of a DMC
241(3)
DMC Resources
244(2)
The Destination Management Business Process
246(28)
Summary
274(3)
Service Contractors
277(28)
Introduction
278(1)
Definition of the Service Contractor
279(7)
Service Contractors Are Evolving
286(4)
Organization of a Services Contracting Company
290(5)
Specialty Service Contractors
295(2)
Exhibitor-Appointed Contractors
297(1)
Relationship Between Contractors and Show Organizers
297(2)
Associations in the Service Contractor Industry
299(1)
Exhibition Contractors Association
299(2)
So How Does It All Work?
301(2)
Summary
303(2)
Program Planning
305(33)
Introduction
306(2)
Setting Objectives
308(1)
Association versus Corporate Meetings
309(1)
Corporate Program Planning
310(2)
Association Program Planning
312(1)
Importance of Education
313(1)
Professional Certifications
314(1)
Program Development
315(20)
Summary
335(3)
Convention and Visitor Bureaus
338(25)
The Role and Function of Convention and Visitor Bureaus
340(3)
How CVBs Are Organized and Funded
343(3)
What a CVB Can Do for Meeting Professionals
346(2)
Why Use a CVB?
348(4)
CVB Services for Meeting Professionals
352(2)
IACVB's Services to Member Bureaus and Meeting Professionals
354(7)
Summary
361(2)
Legal Issues in the MEEC Industry
363(40)
Introduction
364(1)
Negotiation
365(6)
Contracts
371(13)
Risk
384(3)
Americans with Disabilities Act
387(4)
Intellectual Property
391(2)
Labor Issues
393(5)
Ethics in MEEC
398(2)
Summary
400(3)
Directing the Future of Convention and Meeting Technology
403(35)
Introduction
404(1)
The Impact of the Internet
405(1)
Site Selection via the Web
405(3)
Online Registration
408(3)
E-Marketing
411(1)
House Bookings via the Internet
412(1)
Business Intelligent Software
412(4)
Evolution of Convention Center Technology
416(2)
Twenty-First Century Convention Centers
418(4)
Connectivity Options
422(1)
Virtual Trade Shows
423(2)
Videoconferencing
425(2)
A New Convention Center
427(3)
Summary
430(8)
International Issues in MEEC
438(29)
Introduction
439(1)
How MEEC Varies Around the Globe
440(10)
Ownership, Sponsorship, and Management Models
450(1)
World Trade Centers Association
451(1)
International MEEC Considerations
451(10)
Trade Fair Certification
461(1)
Summary
462(5)
Putting It All Together
467(32)
Introduction
468(1)
The Association
469(8)
Request for Proposal
477(1)
First Site Inspection
478(3)
Second Site Inspection
481(2)
Marketing Committee
483(2)
Creating the Program
485(1)
Partnership
486(3)
One-Year to Six-Month Countdown
489(1)
Six Months to Day of the Meeting
490(6)
Summary
496(3)
Appendix A 499(16)
Index 515

Excerpts

The Meetings, Expositions, Events, and Conventions (MEEC, pronounced like geese) industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. This book is meant to provide a broad overview of this industry and is thus an introduction. It is not meant to provide a hands-on or step-by-step method for handling gatherings in this industry. This book is being produced at this time for a number of reasons. One is the continued growth of this industry. In spite of the economic downturn of late, and the events following the 9/11 disaster, the MEEC segment of the hospitality industry remains resilient. Communities continue to build or expand MEEC venues unabated. The private sector has become a player in convention center construction and operation. People still find a need for face-to-face meetings. The MEEC industry appears to be on a growth curve and of interest to many people, not unlike the casino industry was in the early 1990s. Also, college faculty have indicated a need, and pent-up demand, for a book such as this. The author/editor has been teaching an introductory MEEC course for many years and has found himself having to continually supplement the existing books to make them (1) current and (2) more complete in addressing the various segments of the MEEC industry. Therefore, he began to contemplate the development of a book on the subject. Then, at a meeting of the Convention Special Interest Group at the Council on Hotel, Restaurant and Institutional Education (CHRIE) Convention in 2001, the need for a new text was discussed. The members of this group all noted the need, and the author/editor volunteered to spearhead an effort to put together a new book using faculty and industry experts to write chapters. This book is a culmination of that effort. The result is a text where some of the best and most notable people in the MEEC industry have made a contribution. As you will see, there is a fairly even balance of educators and practitioners among the chapter contributors. The approach to deciding on topics was unusual. Rather than have a list of topics or chapters based on people's willingness to contribute, a more scientific method was used. The author/editor reviewed all existing books, both theoretical and practical, to ascertain which topics to cover: Topics that appeared in more than one text were compiled into a list. Then, a number of meetings were held with educators, and the relative importance of topics was discussed. This led to the development of a comprehensive list of topics. The list was sent to educators and practitioners, who were asked to rank the importance of each topic as either critically important, important, or not important. Results were used to pare down the list, and this iterative voting procedure (Delphi technique) was used to reach the decision as to the topics to include in the book. Meetings, Expositions, Events, and Conventionsshould be of interest to practitioners, educators, students, and the general public. It is the most upto-date book on the MEEC industry and will provide users with an overview of the industry. It is also comprehensive and covers a wider range of MEEC topics than any other book available. It can easily serve as the basis for an introductory college course on the subject or for orientation sessions for new employees in the industry. It should meet the needs of anyone interested in knowing more about the MEEC industry. George G. Fenich, Ph.D.


Please wait while the item is added to your cart...