Meetings, Expositions, Events and Conventions An Introduction to the Industry

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  • Edition: 4th
  • Format: Hardcover
  • Copyright: 12/27/2014
  • Publisher: Pearson

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For use in events and convention management courses


Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints readers with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.

A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help readers relate the material to a future career in Event Planning, as well as  major trends in this fast-growing field.

Author Biography

George G. Fenich, Ph.D., is a professor in the Hospitality Management Department at East Carolina University. Dr. Fenich worked in the hospitality industry for 15 years before joining academe. He teaches and researches in the area of conventions and meetings, has written over 60 academic articles, and has presented at over 150 conferences—including the International Council on Hotel Restaurant and Institutional Education, the Destination Marketing Association International, the Association for Convention Operations Management, the International Association of Assembly Managers, AHTMM in Istanbul, Taipei and Mauritius, the International Conference on Meetings & Events held in Shanghai China, and the Professional Convention Management Association. He is on the editorial board of six academic journals—including editor in chief for the Journal of Convention and Event Tourism. He has written books on meetings and events including the third edition of this text, Meetings, Expositions, Events, and Conventions published by Pearson in January of 2011, Planning and Management of Meetings, Expositions, Events, and Conventions published by Pearson in January of 2014, and Production and Logistics in Meetings, Expositions, Events, and Conventions, also published by Pearson in March of 2014. He is also the principal of the consulting firm Fenich & Associates LLC.

Table of Contents

Part 1 Introduction

Chapter 1 Introduction to the Meetings, Expositions, Events, and Conventions

Industry (Meec) 1

Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors 20


Part 2 Key Players

Chapter 3 Destination Marketing Organizations (Dmos) 35

Chapter 4 Meeting and Convention Venues 49

Chapter 5 Exhibitions 71

Chapter 6 Service Contractors 89

Chapter 7 Destination Management Companies 105

Chapter 8 Special Events Management 122


Part 3 Important Elements in Meeting, Exposition, Event, and Convention Planning

Chapter 9 Planning and Producing Meec Gatherings 138

Chapter 10 Food and Beverage 161

Chapter 11 Legal Issues in the Meec Industry 179

Chapter 12 Technology and the Meeting Professional 199

Chapter 13 Green Meetings and Social Responsibility 216

Chapter 14 International Aspects in Meec 243

Chapter 15 Putting It All Together 261

Appendix 278

Glossary 292

Index 299

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