Meggs' History of Graphic Design, 4th Edition

by Philip B. Meggs (Richmond, VA and Virginia Commonwealth University ); Alston W. Purvis (Boston University, Boston, MA )

Edition:

4th

ISBN13:

9780471699026

ISBN10:

0471699020

Format:

Hardcover

Pub. Date:

12/1/2005

Publisher(s):

Wiley

Upgraded Edition: Click here!

Other versions by this Author

List Price: ~~$79.49~~

Rent Book

(Recommended)

Term

Due

Price

Short Term

Aug 2

$9.84

Semester

Oct 1

$23.85

Quarter

Aug 22

$19.87

$9.84

Buy Used Book

In Stock Usually Ships in 24 Hours.

$51.67

Buy New Book

Usually Ships in 3-5 Business Days

$75.70

eBook

We're Sorry
Not Available

More New and Used
from Private Sellers

Starting at $8.42

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 4th edition with a publication date of 12/1/2005.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Author Biography

The late PHILIP B. MEGGS was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

ALSTON W. PURVIS is Associate Professor of Graphic Design at Boston University. During his career, he has worked as an instructor at The Cooper Union and at the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design, 1918–1945 (Wiley) and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; and Wendingen: A Journal of Arts 1918–1932.

Preface.

Preface to the First Edition.

Acknowledgments.

Part I: The Prologue to Graphic Design.

The visual message from prehistory through the medieval era.

1. The Invention of Writing.

2. Alphabets.

3. The Asian Contribution.

4. Illuminated Manuscripts.

Part II: A Graphic Renaissance.

The origins of European typography and design for printing.

5. Printing Comes to Europe.

6. The German Illustrated Book.

7. Renaissance Graphic Design.

8. An Epoch of Typographic Genius.

Part III: The Bridge to the Twentieth Century.

The Industrial Revolution: The impact of industrial technology upon visual communications.

9. Graphic Design and the Industrial Revolution.

10. The Arts and Crafts Movement and its Heritage.

11. Art Nouveau.

12. The Genesis of Twentieth-Century Design.

Part IV: The Modernist Era.

Graphic design in the first half of the twentieth century.

13. The Influence of Modern Art.

14. Pictorial Modernism.

15. A New Language of Form.

16. The Bauhaus and the New Typography.

17. The Modern Movement in America.

Part V: The Age of Information.

Graphic design in the global village.

18. The International Typographic Style.

19. The New York School.

20. Corporate Identity and Visual Systems.

21. The Conceptual Image.

22. National Visions within a Global Dialogue.

23. Postmodern Design.

24. The Digital Revolution and Beyond.

Epilogue.

Bibliography.

Picture Credits.

Index.