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Meggs' History of Graphic Design, FifthEdition,9780470168738
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Meggs' History of Graphic Design, FifthEdition

by
Edition:
5th
ISBN13:

9780470168738

ISBN10:
0470168730
Format:
Hardcover
Pub. Date:
1/1/2012
Publisher(s):
Wiley
List Price: $101.33

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Summary

Meggs History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of Ameican Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses.

Author Biography

The late Philip B. Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918–1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918–1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles.

Table of Contents

Prefacep. vi
Preface to the First Editionp. viii
Acknowledgmentsp. X
The Prologue to Graphic Design
The visual message from prehistory through the medieval era
The Invention of Writingp. 6
Alphabetsp. 22
The Asian Contributionp. 34
Illuminated Manuscriptsp. 46
A Graphic Renaissance
The origins of European typography and design for printing
Printing Comes to Europep. 68
The German Illustrated Bookp. 80
Renaissance Graphic Designp. 98
An Epoch of Typographic Geniusp. 122
The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications
Graphic Design and the Industrial Revolutionp. 144
The Arts and Crafts Movement and Its Heritagep. 176
Art Nouveaup. 196
The Genesis of Twentieth-Century Designp. 232
The Modernist Era
Graphic design in the first half of the twentieth century
The Influence of Modern Artp. 256
Pictorial Modernismp. 276
A New Language of Formp. 298
The Bauhaus and the New Typographyp. 326
350 The Modern Movement in Americap. 350
The Age of Information
Graphic design in the global village
The International Typographic Stylep. 372
The New York Schoolp. 390
Corporate Identity and Visual Systemsp. 412
The Conceptual Imagep. 436
Postmodern Designp. 460
National Visions within a Global Dialoguep. 482
The Digital Revolution—and Beyondp. 530
Epiloguep. 572
Bibliographyp. 574
Image Creditsp. 582
Indexp. 586
Table of Contents provided by Publisher. All Rights Reserved.


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