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Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918–1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918–1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles.
Table of Contents
|Preface to the First Edition||p. viii|
|The Prologue to Graphic Design|
|The visual message from prehistory through the medieval era|
|The Invention of Writing||p. 6|
|The Asian Contribution||p. 34|
|Illuminated Manuscripts||p. 46|
|A Graphic Renaissance|
|The origins of European typography and design for printing|
|Printing Comes to Europe||p. 68|
|The German Illustrated Book||p. 80|
|Renaissance Graphic Design||p. 98|
|An Epoch of Typographic Genius||p. 122|
|The Bridge to the Twentieth Century|
|The Industrial Revolution: The impact of industrial technology upon visual communications|
|Graphic Design and the Industrial Revolution||p. 144|
|The Arts and Crafts Movement and Its Heritage||p. 176|
|Art Nouveau||p. 196|
|The Genesis of Twentieth-Century Design||p. 232|
|The Modernist Era|
|Graphic design in the first half of the twentieth century|
|The Influence of Modern Art||p. 256|
|Pictorial Modernism||p. 276|
|A New Language of Form||p. 298|
|The Bauhaus and the New Typography||p. 326|
|350 The Modern Movement in America||p. 350|
|The Age of Information|
|Graphic design in the global village|
|The International Typographic Style||p. 372|
|The New York School||p. 390|
|Corporate Identity and Visual Systems||p. 412|
|The Conceptual Image||p. 436|
|Postmodern Design||p. 460|
|National Visions within a Global Dialogue||p. 482|
|The Digital Revolution—and Beyond||p. 530|
|Image Credits||p. 582|
|Table of Contents provided by Publisher. All Rights Reserved.|