9780077247416

The Micro Economy Today

by
  • ISBN13:

    9780077247416

  • ISBN10:

    0077247418

  • Edition: 12th
  • Format: Paperback
  • Copyright: 10/2/2009
  • Publisher: McGraw-Hill/Irwin
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Summary

Brad Schiller's text,The Micro Economy Today, 12e, is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues, and every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. Schiller teaches economics in a relevant context, filling his chapters with the real facts and applications of economic life. Schiller is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework.

Table of Contents

The Economic Challenge
Economics: The Core Issues
Appendix: Using Graphs
The U.S. Economy: A Global View
Supply and Demand
The Role of Government
Product Markets: The Basics
Consumer Demand
Appendix: Indifference Curves
The Costs of Production
Market Structure
The Competitive Firm
Competitive Markets
Monopoly
Oligopoly
Monopolistic Competition
Regulatory Issues
(De)Regulation of Business
Environmental Protection
The Farm Problem
Factor Markets: Basic Theory
The Labor Market
Labor Unions
Financial Markets
Distributional Issues
Taxes: Equity versus Efficiency
Transfer Payments: Welfare and Social Security
International Economics
International Trade
International Finance
Global Poverty
Glossary
Index
Reference Tables
Table of Contents provided by Publisher. All Rights Reserved.

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