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9780471457695

Microeconomics, 2nd Edition

by ;
  • ISBN13:

    9780471457695

  • ISBN10:

    0471457698

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2004-12-01
  • Publisher: WILEY

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Supplemental Materials

What is included with this book?

Summary

This second edition of Microeconomics is filled with learning-by-doing problems that   give students a chance to make economics their own. These fully worked-out problems provide a step-by-step road map to help students solve numerical problems. Each problem correlates to similar practice problems at the end of each chapter. In addition, the authors include many extensive real-world examples in the text. These examples are contemporary applications of the theory and are longer and more extensive to show the evolution of the example. Each chapter opens with an example to draw readers into the topic.

Author Biography

DAVID BESANKO is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his AB in Political Science from Ohio University in 1977, his MS in Managerial Economics and Decision Sciences from Northwestern University in 1982. Before joining the Kellogg faculty in 1991, Professor Besanko was a member of the faculty of the School of Business at Indiana University from 1982 to 1991. In addition, in 1985, he held a post-doctorate position on the Economics Staff at Bell Communications Research. Professor Besanko teaches courses in the fields of Management and Strategy, Competitive Strategy, and Managerial Economics. In 1995, the graduating class at Kellogg awarded Professor Besanko the L.G. Lavengood Professor of the Year, the highest teaching honor a faculty member at Kellogg can receive.

RONALD R. BRAEUTIGAM is the Harvey Kapnick Professor of Business Institutions in the Department of Economics at Northwestern University. He is Associate Dean for Undergraduate Studies in the Weinberg College of Arts and Sciences. He received a BS in Petroleum Engineering from the University of Tulsa in 1970 and then attended Stanford University and the California Institute of Technology, and he has also held an appointment as a Senior Research Fellow at the Wissenschaftszentrum Berlin (Science Center Berlin). He has also worked in both government and industry, beginning his career as a petroleum engineer with Standard Oil of Indiana (now BP), serving as research economist in The White House office of Telecommunications Policy, and as an economic consultant to Congress, many government agencies and private firms on matters of pricing, costing, managerial strategy, antitrust, and regulation.

Table of Contents

PART 1 INTRODUCTION TO MICROECONOMICS
Analyzing Economic Problems
1(21)
Is the New Economy Really New?
Why Study Microeconomics?
3(1)
Three Key Analytical Tools
4(1)
Constrained Optimization
5(6)
Equilibrium Analysis
11(2)
Comparative Statics
13(4)
Positive and Normative Analysis
17
Learning-By-Doing Exercises
Constrained Optimization: The Farmer's Fence
6(1)
Constrained Optimization: Consumer Choice
7(7)
Comparative Statics with Market Equilibrium in the U.S. Market for Corn
14(2)
Comparative Statics with Constrained Optimization
16(6)
Demand and Supply Analysis
22(46)
What Gives with the Price of Corn?
Demand, Supply, and Market Equilibrium
25(1)
Demand Curves
26(2)
Supply Curves
28(1)
Market Equilibrium
29(2)
Shifts in Supply and Demand
31(7)
Price Elasticity of Demand
38(3)
Elasticities along Specific Demand Curves
41(2)
Price Elasticity of Demand and Total Revenue
43(1)
Determinants of the Price Elasticity of Demand
43(2)
Market-Level versus Brand-Level Price Elasticities of Demand
45(1)
Other Elasticities
46(1)
Income Elasticity of Demand
46(1)
Cross-Price Elasticity of Demand
47(2)
Price Elasticity of Supply
49(1)
Elasticity in the Long Run versus the Short Run
50(1)
Greater Elasticity in the Long Run Than in the Short Run
50(1)
Greater Elasticity in the Short Run Than in the Long Run
50(5)
Back-of-the-Envelope Calculations
55(1)
Fitting Linear Demand Curves Using Quantity, Price, and Elasticity Information
55(1)
Identifying Supply and Demand Curves on the Back of an Envelope
56(3)
Identifying the Price Elasticity of Demand from Shifts in Supply
59(8)
Appendix Price Elasticity of Demand along a Constant Elasticity Demand Curve
67
Learning-By-Doing Exercises
Sketching a Demand Curve
27(1)
Sketching a Supply Curve
28(2)
Calculating Equilibrium Price and Quantity
30(3)
Comparative Statics on the Market Equilibrium
33(7)
Price Elasticity of Demand
40(3)
Elasticities along Special Demand Curves
43(25)
PART 2 CONSUMER THEORY
Consumer Preferences and the Concept of Utility
68(28)
Why Do You Like What You Like?
Representations of Preferences
70(1)
Assumptions about Consumer Preferences
70(1)
Ordinal and Cardinal Ranking
71(1)
Utility Functions
72(1)
Preferences with a Single Good: The Concept of Marginal Utility
72(4)
Preferences with Multiple Goods: Marginal Utility, Indifference Curves, and the Marginal Rate of Substitution
76(11)
Special Utility Functions
87
Learning-By-Doing Exercises
Marginal Utility
77(1)
Marginal Utility That Is Not Diminishing
78(7)
Indifference Curves with Diminishing MRSx,y
85(1)
Indifference Curves with Increasing MRSxy
86(10)
Consumer Choice
96(38)
How Much of What You Like Should You Buy?
The Budget Constraint
98(2)
How Does a Change in Income Affect the Budget Line?
100(1)
How Does a Change in Price Affect the Budget Line?
101(2)
Optimal Choice
103(2)
Using the Tangency Condition to Understand When a Basket Is Not Optimal
105(1)
Finding an Optimal Consumption Basket
106(1)
Two Ways of Thinking About Optimality
107(1)
Corner Points
108(4)
Consumer Choice with Composite Goods
112(1)
Application: Coupons and Cash Subsidies
113(3)
Application: Joining a Club
116(1)
Application: Borrowing and Lending
117(4)
Application: Quantity Discounts
121(2)
Revealed Preference
123(1)
Are Observed Choices Consistent with Utility Maximization?
124(8)
Appendix The Mathematics of Consumer Choice
132
Learning-By-Doing Exercises
Good News/Bad News and the Budget Line
102(4)
Finding an Interior Optimum
106(3)
Finding a Corner Point Solution
109(2)
Corner Point Solution with Perfect Substitutes
111(14)
Consumer Choice That Fails to Maximize Utility
125(2)
Other Uses of Revealed Preference
127(7)
The Theory of Demand
134(49)
Does It Pay To Raise Prices?
Optimal Choice and Demand
136(1)
The Effects of a Change in Price
136(2)
The Effects of a Change in Income
138(5)
The Effects of a Change in Price or Income: An Algebraic Approach
143(3)
Change in the Price of a Good: Substitution Effect and Income Effect
146(1)
The Substitution Effect
146(1)
The Income Effect
146(3)
Income and Substitution Effects When Goods Are Not Normal
149(9)
Change in the Price of a Good: The Concept of Consumer Surplus
158(1)
Understanding Consumer Surplus from the Demand Curve
158(2)
Understanding Consumer Surplus from the Optimal Choice Diagram: Compensating Variation and Equivalent Variation
160(7)
Market Demand
167(2)
Network Externalities
169(3)
The Choice of Labor and Leisure
172(1)
As Wages Rise, Leisure First Decreases, Then Increases
172(1)
The Backward-Bending Supply of Labor
173(3)
Consumer Price Indices
176
Learning-By-Doing Exercises
A Normal Good Has a Positive Income Elasticity of Demand
142(2)
Finding a Demand Curve (No Corner Points)
144(1)
Finding a Demand Curve (with a Corner Point Solution)
145(7)
Finding Income and Substitution Effects Algebraically
152(3)
Income and Substitution Effects with a Price Increase
155(1)
Income and Substitution Effects with a Quasi-Linear Utility Function
156(3)
Consumer Surplus: Looking at the Demand Curve
159(3)
Compensating and Equivalent Variations with No Income Effect
162(3)
Compensating and Equivalent Variations with an Income Effect
165(18)
PART 3 PRODUCTION AND COST THEORY
Inputs and Production Functions
183(38)
Can They Make It Better And Cheaper?
Introduction to Inputs and Production Functions
185(2)
Production Functions with a Single Input
187(1)
Total Product Functions
187(1)
Marginal and Average Product
188(3)
Relationship Between Marginal and Average Product
191(1)
Production Functions with More Than One Input
191(1)
Total Product and Marginal Product with Two Inputs
191(2)
Isoquants
193(4)
Economic and Uneconomic Regions of Production
197(1)
Marginal Rate of Technical Substitution
198(3)
Substitutability among Inputs
201(1)
Describing a Firm's Input Substitution Opportunities Graphically
201(2)
Elasticity of Substitution
203(2)
Special Production Functions
205(4)
Returns to Scale
209(1)
Definitions
209(3)
Returns to Scale versus Diminishing Marginal Returns
212(1)
Technological Progress
213(6)
Appendix The Elasticity of Substitution for a Cobb-Douglas Production Function
219
Learning-By-Doing Exercises
Deriving the Equation of an Isoquant
196(4)
Relating the Marginal Rate of Technical Substitution to Marginal Products
200(11)
Returns to Scale for a Cobb-Douglas Production Function
211(4)
Technological Progress
215(6)
Costs and Cost Minimization
221(38)
What's Behind the Self Service Revolution?
Cost Concepts for Decision Making
223(1)
Opportunity Cost
223(3)
Economic versus Accounting Costs
226(1)
Sunk (Unavoidable) versus Nonsunk (Avoidable) Costs
227(3)
The Cost-Minimization Problem
230(1)
Long Run Versus Short Run
230(1)
The Long-Run Cost-Minimization Problem
231(1)
Isocost Lines
231(1)
Graphical Characterization of the Solution to the Long-Run Cost-Minimization Problem
232(2)
Corner Point Solutions
234(2)
Comparative Statics Analysis of the Cost-Minimization Problem
236(1)
Comparative Statics Analysis of Changes in Input Prices
236(2)
Comparative Statics Analysis of Changes in Output
238(2)
Summarizing the Comparative Statics Analysis: The Input Demand Curves
240(3)
The Price Elasticity of Demand for Inputs
243(3)
Short-Run Cost Minimization
246(1)
Characterizing Costs in the Short Run
246(2)
Cost Minimization in the Short Run
248(1)
Comparative Statics: Short-Run Input Demand versus Long-Run Input Demand
249(1)
More Than One Variable Input with One Fixed Input
250(6)
Appendix Advanced Topics in Cost Minimization
256
Learning-By-Doing Exercises
Using the Cost Concepts for a College Campus Business
228(6)
Finding an Interior Cost-Minimization Optimum
234(1)
Finding a Corner Point Solution with Perfect Substitutes
235(8)
Deriving the Input Demand Curves from a Production Function
243(6)
Short-Run Cost Minimization with One Fixed Input
249(2)
Short-Run Cost Minimization with Two Variable Inputs
251(8)
Cost Curves
259(39)
How Can Hisense Get a Handle on Costs?
Long-Run Cost Curves
261(1)
Long-Run Total Cost Curve
261(2)
How Does the Long-Run Total Cost Curve Shift When Input Prices Change?
263(3)
Long-Run Average and Marginal Cost Curves
266(9)
Short-Run Cost Curves
275(1)
Short-Run Total Cost Curve
275(2)
Relationship Between the Long-Run and the Short-Run Total Cost Curves
277(1)
Short-Run Average and Marginal Cost Curves
278(1)
Relationships Between the Long-Run and the Short-Run Average and Marginal Cost Curves
279(5)
Special Topics in Cost
284(1)
Economies of Scope
284(1)
Economies of Experience: The Experience Curve
285(4)
Estimating Cost Functions
289(1)
Constant Elasticity Cost Function
289(1)
Translog Cost Function
290(5)
Appendix Shephard's Lemma and Duality
295
Learning-By-Doing Exercises
Finding the Long-Run Total Cost Curve from a Production Function
262(5)
Deriving Long-Run Average and Marginal Cost Curves from a Long-Run Total Cost Curve
267(9)
Deriving a Short-Run Total Cost Curve
276(5)
The Relationship Between Short-Run and Long-Run Average Cost Curves
281(17)
PART 4 PERFECT COMPETITION
Perfectly Competitive Markets
298(55)
How Many Roses Should a Rose Grower Grow?
What Is Perfect Competition?
300(1)
Profit Maximization by a Price-Taking Firm
301(1)
Economic Profit versus Accounting Profit
301(2)
The Profit-Maximizing Output Choice for a Price-Taking Firm
303(3)
How the Market Price Is Determined: Short-Run Equilibrium
306(1)
The Price-Taking Firm's Short-Run Cost Structure
306(2)
Short-Run Supply Curve for a Price-Taking Firm When All Fixed Costs Are Sunk
308(2)
Short-Run Supply Curve for a Price-Taking Firm When Some Fixed Costs Are Sunk and Some Are Nonsunk
310(3)
Short-Run Market Supply Curve
313(5)
Short-Run Perfectly Competitive Equilibrium
318(1)
Comparative Statics Analysis of the Short-Run Equilibrium
319(4)
How the Market Price Is Determined: Long-Run Equilibrium
323(1)
Long-Run Output and Plant-Size Adjustments by Established Firms
323(1)
The Firm's Long-Run Supply Curve
324(1)
Free Entry and Long-Run Perfectly Competitive Equilibrium
325(1)
Long-Run Market Supply Curve
326(3)
Constant-Cost, Increasing-Cost, and Decreasing-Cost Industries
329(6)
What Does Perfect Competition Teach Us?
335(1)
Economic Rent and Producer Surplus
335(1)
Economic Rent
336(3)
Producer Surplus
339(6)
Economic Profit, Producer Surplus, Economic Rent
345(6)
Appendix Profit Maximization Implies Cost Minimization
351
Learning-By-Doing Exercises
Deriving the Short-Run Supply Curve for a Price-Taking Firm
310(2)
Deriving the Short-Run Supply Curve for a Price-Taking Firm with Some Nonsunk Fixed Costs
312(6)
Short-Run Market Equilibrium
318(8)
Calculating a Long-Run Equilibrium
326(18)
Calculating Producer Surplus
344(9)
Competitive Markets: Applications
353(50)
Is Support a Good Thing?
Introduction
355(1)
The Invisible Hand
356(1)
Excise Taxes
357(4)
Incidence of a Tax
361(4)
Subsidies
365(3)
Price Ceilings (Maximum Price Regulation)
368(8)
Price Floors (Minimum Price Regulation)
376(7)
Production Quotas
383(4)
Price Supports in the Agricultural Sector
387(1)
Acreage Limitation Programs
387(1)
Government Purchase Programs
387(3)
Import Quotas and Tariffs
390(1)
Quotas
390(3)
Tariffs
393
Learning-By-Doing Exercises
Impact of an Excise Tax
361(6)
Impact of a Subsidy
367(7)
Impact of a Price Ceiling
374(6)
Impact of a Price Floor
380(6)
Comparing the Impact of an Excise Tax, a Price Floor, and a Production Quota
386(10)
Effects of an Import Tariff
396(7)
PART 5 MARKET POWER
Monopoly and Monopsony
403(43)
How Do Firms Play Monopoly?
Profit Maximization by a Monopolist
405(1)
The Profit-Maximization Condition
406(2)
A Closer Look at Marginal Revenue: Marginal Units and Inframarginal Units
408(1)
Average Revenue and Marginal Revenue
409(2)
The Profit-Maximization Condition Shown Graphically
411(2)
A Monopolist Does Not Have a Supply Curve
413(1)
The Importance of Price Elasticity of Demand
414(1)
Price Elasticity of Demand and the Profit-Maximizing Price
414(1)
Marginal Revenue and Price Elasticity of Demand
415(1)
Marginal Cost and Price Elasticity of Demand: The Inverse Elasticity Pricing Rule
416(2)
The Monopolist Always Produces on the Elastic Region of the Market Demand Curve
418(1)
The IEPR Applies Not Only to Monopolists
419(2)
Quantifying Market Power: The Lerner Index
421(1)
Comparative Statics for Monopolists
422(1)
Shifts in Market Demand
422(2)
Shifts in Marginal Cost
424(3)
Multiplant Monopoly
427(1)
Output Choice with Two Plants
427(3)
Profit Maximization by a Cartel
430(1)
The Welfare Economics of Monopoly
431(1)
The Monopoly Equilibrium Differs from the Perfectly Competitive Equilibrium
432(1)
Monopoly Deadweight Loss
433(1)
Rent-Seeking Activities
433(1)
Why Do Monopoly Markets Exist?
433(1)
Natural Monopoly
434(1)
Barriers to Entry
435(2)
Monopsony
437(1)
The Monopsonist's Profit-Maximization Condition
437(2)
An Inverse Elasticity Pricing Rule for Monopsony
439(1)
Monopsony Deadweight Loss
439
Learning-By-Doing Exercises
Marginal and Average Revenue for a Linear Demand Curve
411(1)
Applying the Monopolist's Profit-Maximization Condition
412(5)
Computing the Optimal Monopoly Price for a Constant Elasticity Demand Curve
417(1)
Computing the Optimal Monopoly Price for a Linear Demand Curve
417(6)
Computing the Optimal Price Using the Monopoly Midpoint Rule
423(6)
Determining the Optimal Output, Price, and Division of Production for a Multiplant Monopolist
429(9)
Applying the Monopsonist's Profit-Maximization Condition
438(8)
Capturing Surplus
446(35)
Why Did Your Ticket Cost So Much Less Than Mine?
Capturing Surplus
448(2)
First-Degree Price Discrimination: Making the Most from Each Consumer
450(5)
Second-Degree Price Discrimination: Quantity Discounts
455(1)
Block Pricing
455(4)
Subscription and Usage Charges
459(3)
Third-Degree Price Discrimination: Different Prices for Different Market Segments
462(1)
Two Different Segments, Two Different Prices
462(2)
Screening
464(3)
Tying (Tie-In Sales)
467(2)
Bundling
469(2)
Mixed Bundling
471(1)
Advertising
472
Learning-By-Doing Exercises
Capturing Surplus: Uniform Pricing versus First-Degree Price Discrimination
452(1)
Where Is the Marginal Revenue Curve with First-Degree Price Discrimination?
453(4)
Increasing Profits with a Block Tariff
457(6)
Third-Degree Price Discrimination in Railroad Transport
463(3)
Third-Degree Price Discrimination for Airline Tickets
466(9)
Markup and Advertising-to-Sales Ratio
475(6)
PART 6 IMPERFECT COMPETITION AND STRATEGIC BEHAVIOR
Market Structure and Competition
481(39)
Is Competition Always the Same? If Not, Why Not?
Types of Market Structures
483(1)
Oligopoly with Homogeneous Products
484(1)
The Cournot Model of Oligopoly
484(9)
The Bertrand Model of Oligopoly
493(2)
Why Are the Cournot and Bertrand Equilibria Different?
495(1)
The Stackelberg Model of Oligopoly
495(3)
Dominant Firm Markets
498(2)
Oligopoly with Horizontally Differentiated Products
500(1)
What Is Product Differentiation?
500(4)
Bertrand Price Competition with Horizontally Differentiated Products
504(5)
Monopolistic Competition
509(1)
Short-Run and Long-Run Equilibrium in Monopolistically Competitive Markets
509(1)
Price Elasticity of Demand, Margins, and Number of Firms in the Market
510(1)
Do Prices Fall When More Firms Enter?
511(8)
Appendix The Cournot Equilibrium and the Inverse Elasticity Pricing Rule
519
Learning-By-Doing Exercises
Computing a Cournot Equilibrium
487(4)
Computing the Cournot Equilibrium for Two or More Firms with Linear Demand
491(16)
Computing a Bertrand Equilibrium with Horizontally Differentiated Products
507(13)
Game Theory and Strategic Behavior
520(30)
What's in a Game?
The Concept of Nash Equilibrium
522(1)
A Simple Game
522(1)
The Nash Equilibrium
522(1)
The Prisoners' Dilemma
523(1)
Dominant and Dominated Strategies
524(4)
Games with More Than One Nash Equilibrium
528(3)
Mixed Strategies
531(1)
Summary: How to Find All the Nash Equilibria in a Simultaneous-Move Game with Two Players
532(1)
The Repeated Prisoners' Dilemma
533(5)
Sequential-Move Games and Strategic Moves
538(1)
Analyzing Sequential-Move Games
539(3)
The Strategic Value of Limiting One's Options
542
Learning By-Doing Exercises
Finding the Nash Equilibrium: Coke versus Pepsi
527(3)
Finding All of the Nash Equilibria in a Game
530(10)
An Entry Game
540(10)
PART 7 SPECIAL TOPICS
Risk and Information
550(40)
What Are My Chances of Winning?
Describing Risky Outcomes
552(1)
Lotteries and Probabilities
552(1)
Expected Value
553(1)
Variance
554(2)
Evaluating Risky Outcomes
556(1)
Utility Functions and Risk Preferences
556(3)
Risk-Neutral and Risk-Loving Preferences
559(3)
Bearing and Eliminating Risk
562(1)
Risk Premium
562(3)
When Would a Risk-Averse Person Choose to Eliminate Risk? The Demand for Insurance
565(1)
Asymmetric Information in Insurance Markets: Moral Hazard and Adverse Selection
566(3)
Analyzing Risky Decisions
569(1)
Decision Tree Basics
569(2)
Decision Trees with a Sequence of Decisions
571(3)
The Value of Information
574(2)
Auctions
576(1)
Types of Auctions and Bidding Environments
576(1)
Auctions When Bidders Have Private Values
577(5)
Auctions When Bidders Have Common Values: The Winner's Curse
582
Learning-By-Doing Exercises
Computing the Expected Utility for Two Lotteries for a Risk-Averse Decision Maker
558(3)
Computing the Expected Utility for Two Lotteries: Risk-Neutral and Risk-Loving Decision Makers
561(3)
Computing the Risk Premium from a Utility Function
564(2)
The Willingness to Pay for Insurance
566(13)
Verifying the Nash Equilibrium in a First-Price Sealed-Bid Auction with Private Values
579(11)
General Equilibrium Theory
590(45)
How Do Things Balance Out?
General Equilibrium Analysis: Two Markets
592(4)
General Equilibrium Analysis: Many Markets
596(1)
The Origins of Supply and Demand in a Simple Economy
596(6)
The General Equilibrium in Our Simple Economy
602(3)
Walras' Law
605(1)
General Equilibrium Analysis: Comparative Statics
605(5)
The Efficiency of Competitive Markets
610(1)
What Is Economic Efficiency?
610(1)
Exchange Efficiency
611(6)
Input Efficiency
617(2)
Substitution Efficiency
619(2)
Pulling the Analysis Together: The Fundamental Theorems of Welfare Economics
621(1)
Gains from Free Trade
622(1)
Free Trade Is Mutually Beneficial
622(3)
Comparative Advantage
625(5)
Appendix Deriving the Demand and Supply Curves for General Equilibrium in Figure 16.9 and Learning-By-Doing Exercise 16.2
630
Learning-By-Doing Exercises
Finding the Prices at a General Equilibrium with Two Markets
594(10)
Finding the Conditions for a General Equilibrium with Four Markets
604(10)
Checking the Conditions for Exchange Efficiency
614(21)
Externalities and Public Goods
635(29)
When Does the Invisible Hand Fail?
Introduction
637(1)
Externalities
637(1)
Negative Externalities and Economic Efficiency
638(11)
Positive Externalities and Economic Efficiency
649(2)
Property Rights and the Coase Theorem
651(4)
Public Goods
655(1)
Efficient Provision of a Public Good
656(2)
The Free Rider Problem
658
Learning-By-Doing Exercises
The Efficient Amount of Pollution
641(3)
Emissions Fee
644(9)
The Coase Theorem
653(4)
Optimal Provision of a Public Good
657(7)
Mathematical Appendix 664(20)
Solutions to Selected Problems 684
Glossary 1(1)
Photo Credits 1(1)
Index 1

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