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  • Edition: 4th
  • Format: Paperback
  • Copyright: 12/30/2014
  • Publisher: Worth Publishers

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When it comes drawing on enduring economic principles to explain current economic realities, there is no one readers trust more than Paul Krugman. With his bestselling introductory textbook (now in a new edition) the Nobel laureate and New York Times columnist is proving to be equally effective in the classroom, with more and more instructors in all types of schools using Krugman’s signature storytelling style to help them introduce the fundamental principles of economics to all kinds of students.

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Author Biography

Paul Krugman, recipient of the 2008 Nobel Memorial Prize in Economics, is Professor of Economics at Princeton University, where he regularly teaches the principles course.  He received his BA from Yale and his PhD from MIT.  Prior to his current position, he taught at Yale, Stanford, and MIT.  He also spent a year on staff of the Council of Economics Advisors in 1982-1983.  His research is mainly in the area of international trade, where he is one of the founders of the “new trade theory,” which focuses on increasing returns and imperfect competition.  He also works in international finance, with a concentration in currency crises.  In 1991, Krugman received the American Economic Association’s John Bates Clark medal.  In addition to his teaching and academic research, Krugman writes extensively for nontechnical audiences.  Krugman is a regular op-ed columnist for the New York Times.  His latest trade book, The Conscience of a Liberal, is a best-selling study of the political economy of economic inequality and its relationship with political polarization from the Gilded Age to the present.  His earlier books, Peddling Prosperity and The Age of Diminished Expectations, have become modern classics. 
Robin Wells was a lecturer and researcher in Economics at Princeton University, where she has taught undergraduate courses.  She received her BA from the University of Chicago and her PhD from the University of California, Berkeley; she then did her postdoctoral work at MIT.  She has taught at the University of Michigan, the University of Southhampton (United Kingdom), Stanford, and MIT.  Her teaching and research focus on the theory of organizations and incentives.

Table of Contents

PART 1 What Is Economics?

Intro The Ordinary Business of Life

1 First Principles

2 Economic Models: Trade-offs and Trade 25

2 Appendix Graphs in Economics

PART 2 Supply and Demand

Supply and Demand

4 Consumer and Producer Surplus

5 Price Controls and Quotas: Meddling with Markets

6 Elasticity

PART 3 Individuals & Markets

7 Taxes

8 International Trade

PART 4 Economics and Decision Making

Decision Making by Individuals & Firms

Appendix Toward a Fuller Understanding of Present Value*

PART 5 The Consumer

10 The Rational Consumer

10 Appendix Consumer Preferences and Consumer Choice

PART 6 The Production Decision

Behind the Supply Curve: Inputs and Costs

12 Perfect Competition and the Supply Curve

PART 7 Market Structure: Beyond Perfect Competition


14 Oligopoly

15 Monopolistic Competition and Product Differentiation

PART 8 Microeconomics and Public Policy


17 Public Goods & Common Resources

18 The Economics of the Welfare

PART 9 Factor Markets & Risk

Factor Markets and the Distribution of Income

19 Appendix Indifference Curve Analysis of Labor Supply

20 Uncertainty, Risk, and Private Information

Solutions to "Check Your Understanding" Questions



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