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Microeconomics and Behaviorby Frank, Robert
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This is the 8th edition with a publication date of 9/24/2009.
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Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to "think like an economist."
Table of Contents
|Thinking Like an Economist|
|Supply and Demand|
|The Theory of Consumer Behavior|
|Rational Consumer Choice|
|Individual and Market Demand|
|Applications of Rational Choice and Demand Theories|
|The Economics of Information and Choice under Uncertainty|
|Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior|
|Cognitive Limitations and Consumer Behavior|
|The Theory of the Firm and Market Structure|
|Imperfect Competition: A Game-Theoretic Approach|
|Externalities, Public Good, and Welfare|
|Externalities, Property Rights, and the Coase Theorem|
|Table of Contents provided by Publisher. All Rights Reserved.|