9780073375946

Microeconomics and Behavior

by
  • ISBN13:

    9780073375946

  • ISBN10:

    0073375942

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 9/24/2009
  • Publisher: McGraw-Hill/Irwin
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Summary

Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to "think like an economist."

Table of Contents

Introduction
Thinking Like an Economist
Supply and Demand
The Theory of Consumer Behavior
Rational Consumer Choice
Individual and Market Demand
Applications of Rational Choice and Demand Theories
The Economics of Information and Choice under Uncertainty
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Cognitive Limitations and Consumer Behavior
The Theory of the Firm and Market Structure
Production
Costs
Perfect Competition
Monopoly
Imperfect Competition: A Game-Theoretic Approach
Factor Markets
Labor
Capital
Externalities, Public Good, and Welfare
Externalities, Property Rights, and the Coase Theorem
Government
Index
Table of Contents provided by Publisher. All Rights Reserved.

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