9780538888486

Microeconomics A Contemporary Introduction, The Wall Street Journal Edition

by
  • ISBN13:

    9780538888486

  • ISBN10:

    0538888482

  • Edition: 5th
  • Format: Paperback
  • Copyright: 7/13/1999
  • Publisher: South-Western College Pub
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Summary

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated and sensible Internet strategy sets this text apart by tying numerous in-text features to learning enhancements and extensions on a dedicated Web site. This Fifth Edition makes unique use of THE WALL STREET JOURNAL by including resources and exercises utilizing that periodical to help students learn to analyze the latest economic events. McEachern is also available in macro split and both micro/macro are in the principles text.

Table of Contents

PART 1 INTRODUCTION TO ECONOMICS
The Art and Science of Economic Analysis
1(24)
Appendix: Understanding Graphs
18(7)
Some Tools of Economic Analysis
25(18)
The Market System
43(24)
Economic Decision Makers: Households, Firms, Governments, and the Rest of the World
67(22)
PART 2 INTRODUCTION TO THE MARKET SYSTEM
Elasticity of Demand and Supply
89(24)
Consumer Choice and Demand
113(27)
Appendix: Indifference Curves and Utility Maximization
133(7)
Production and Cost in the Firm
140(26)
Appendix: A Closer Look at Production and Costs
161(5)
PART 3 MARKET STRUCTURE AND PRICING
Perfect Competition
166(30)
Monopoly
196(22)
Monopolistic Competition and Oligopoly
218(24)
PART 4 RESOURCE MARKETS
Resource Markets
242(23)
Labor Markets and Labor Unions
265(23)
Capital, Interest, and Corporate Finance
288(20)
Transaction Costs, Imperfect Information, and Market Behavior
308(20)
PART 5 MARKET FAILURE AND PUBLIC POLICY
Economic Regulation and Antitrust Activity
328(23)
Public Goods and Public Choice
351(20)
Externalities and the Environment
371(24)
Income Distribution and Poverty
395(22)
PART 6 THE INTERNATIONAL SETTING
International Trade
417(24)
International Finance
441(21)
Developing and Transitional Economies
462

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