Microeconomics A Contemporary Introduction Wall Street Journal Edition with Xtra! CD-ROM and InfoTrac College Edition

by McEachern, William A.

• ISBN13: 9780324072938
• ISBN10: 0324072937
• Edition: 6th
• Format: Paperback
• Copyright: 2002-02-26
• Publisher: South-Western College Pub

Summary

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal. Split volume available for the one-term principles of macroeconomics course, as well as a principles volume (Macro/Micro) for the two-term Principles of Economics course.

Table of Contents

PART 1 INTRODUCTION TO ECONOMICS
The Art and Science of Economic Analysis	1	(25)
Some Tools of Economic Analysis	26	(19)
Demand and Supply Analysis	45	(24)
Economic Decision Makers	69	(20)
PART 2 INTRODUCTION TO THE MARKET SYSTEM
Elasticity of Demand and Supply	89	(26)
Consumer Choice and Demand	115	(24)
Production and Cost in the Firm	139	(25)
PART 3 MARKET STRUCTURE AND PRICING
Perfect Competition	164	(29)
Monopoly	193	(23)
Monopolistic Competition and Oligopoly	216	(23)
PART 4 RESOURCE MARKETS
Resource Markets	239	(20)
Labor Markets and Labor Unions	259	(22)
Capital, Interest and Corporate Finance	281	(17)
Transaction Costs, Imperfect Information, and Market Behavior	298	(19)
PART 5 MARKET FAILURE AND PUBLIC POLICY
Economic Regulation and Antitrust Activity	317	(22)
Public Goods and Public Choice	339	(18)
Externalities and the Environment	357	(24)
Income Distribution and Poverty	381	(21)
PART 6 INTERNATIONAL MICROECONOMICS
International Trade	402