9780324072938

Microeconomics A Contemporary Introduction Wall Street Journal Edition with Xtra! CD-ROM and InfoTrac College Edition

by
  • ISBN13:

    9780324072938

  • ISBN10:

    0324072937

  • Edition: 6th
  • Format: Paperback
  • Copyright: 2/26/2002
  • Publisher: South-Western College Pub
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $180.00 Save up to $5.40
  • Buy New
    $174.60
    Add to Cart Free Shipping

    CURRENTLY AVAILABLE, USUALLY SHIPS IN 24-48 HOURS

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal. Split volume available for the one-term principles of macroeconomics course, as well as a principles volume (Macro/Micro) for the two-term Principles of Economics course.

Table of Contents

PART 1 INTRODUCTION TO ECONOMICS
The Art and Science of Economic Analysis
1(25)
Some Tools of Economic Analysis
26(19)
Demand and Supply Analysis
45(24)
Economic Decision Makers
69(20)
PART 2 INTRODUCTION TO THE MARKET SYSTEM
Elasticity of Demand and Supply
89(26)
Consumer Choice and Demand
115(24)
Production and Cost in the Firm
139(25)
PART 3 MARKET STRUCTURE AND PRICING
Perfect Competition
164(29)
Monopoly
193(23)
Monopolistic Competition and Oligopoly
216(23)
PART 4 RESOURCE MARKETS
Resource Markets
239(20)
Labor Markets and Labor Unions
259(22)
Capital, Interest and Corporate Finance
281(17)
Transaction Costs, Imperfect Information, and Market Behavior
298(19)
PART 5 MARKET FAILURE AND PUBLIC POLICY
Economic Regulation and Antitrust Activity
317(22)
Public Goods and Public Choice
339(18)
Externalities and the Environment
357(24)
Income Distribution and Poverty
381(21)
PART 6 INTERNATIONAL MICROECONOMICS
International Trade
402

Rewards Program

Write a Review