Microeconomics A Contemporary Introduction (with InfoTrac)

by McEachern, William A.

• ISBN13: 9780324288667
• ISBN10: 0324288662
• Edition: 7th
• Format: Paperback
• Copyright: 2005-01-05
• Publisher: South-Western College Pub

Summary

This very successful textbook is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for readers. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including in-text pedagogy to help readers learn to analyze the latest economic events as reported in the Journal.

Table of Contents

Introduction to Economics

The Art and Science of Economic Analysis

Some Tools of Economic Analysis

Economic Decision Makers

Demand and Supply Analysis

Introduction to the Market System

Elasticity of Demand and Supply

Consumer Choice and Demand

Production and Cost in the Firm

Market Structure and Pricing

Perfect Competition

Monopoly

Monopolistic Competition and Oligopoly

Resource Markets

Resource Markets

Labor Markets and Labor Unions

Capital, Interest, and Corporate Finance

Transaction Costs, Imperfect Information, and Market Behavior

Market Failure and Public Policy

Economic Regulation and Antitrust Activity

Public Goods and Public Choice

Externalities and the Environment

Income Distribution and Poverty

International Microeconomics

International Trade

Table of Contents provided by Publisher. All Rights Reserved.