9780324288667

Microeconomics A Contemporary Introduction (with InfoTrac)

by
  • ISBN13:

    9780324288667

  • ISBN10:

    0324288662

  • Edition: 7th
  • Format: Paperback
  • Copyright: 1/5/2005
  • Publisher: South-Western College Pub
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Summary

This very successful textbook is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for readers. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including in-text pedagogy to help readers learn to analyze the latest economic events as reported in the Journal.

Table of Contents

Introduction to Economics
The Art and Science of Economic Analysis
Some Tools of Economic Analysis
Economic Decision Makers
Demand and Supply Analysis
Introduction to the Market System
Elasticity of Demand and Supply
Consumer Choice and Demand
Production and Cost in the Firm
Market Structure and Pricing
Perfect Competition
Monopoly
Monopolistic Competition and Oligopoly
Resource Markets
Resource Markets
Labor Markets and Labor Unions
Capital, Interest, and Corporate Finance
Transaction Costs, Imperfect Information, and Market Behavior
Market Failure and Public Policy
Economic Regulation and Antitrust Activity
Public Goods and Public Choice
Externalities and the Environment
Income Distribution and Poverty
International Microeconomics
International Trade
Table of Contents provided by Publisher. All Rights Reserved.

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