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Microeconomicshas become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Readers will gain a practice perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.
Table of Contents
Chapter 1: Introduction Chapter 2: Supply and Demand Chapter 3: Applying the Supply-and-Demand Model Chapter 4: Consumer Choice Chapter 5: Applying Consumer Theory Chapter 6: Firms and Production Chapter 7: Costs Chapter 8: Competitive Firms and Markets Chapter 9: Applying the Competitive Model Chapter 10: General Equilibrium and Economic Welfare Chapter 11: Monopoly Chapter 12: Pricing and Advertising Chapter 13: Oligopoly and Monopolistic Competition Chapter 14: Game Theory Chapter 15: Factor Markets Chapter 16: Interest Rates, Investments, and Capital Markets Chapter 17: Uncertainty Chapter 18: Externalities, Open-Access, and Public Goods Chapter 19: Asymmetric Information Chapter 20: Contracts and Moral Hazards