9780132959728

Microeconomics Plus NEW MyEconLab with Pearson eText -- Access Card Package

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  • ISBN13:

    9780132959728

  • ISBN10:

    0132959720

  • Edition: 6th
  • Format: Package
  • Copyright: 11/27/2011
  • Publisher: Prentice Hall
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Summary

Microeconomicshas become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Readers will gain a practice perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.

Table of Contents

Chapter 1: Introduction
Chapter 2: Supply and Demand
Chapter 3: Applying the Supply-and-Demand Model
Chapter 4: Consumer Choice
Chapter 5: Applying Consumer Theory
Chapter 6: Firms and Production
Chapter 7: Costs
Chapter 8: Competitive Firms and Markets
Chapter 9: Applying the Competitive Model
Chapter 10: General Equilibrium and Economic Welfare
Chapter 11: Monopoly
Chapter 12: Pricing and Advertising
Chapter 13: Oligopoly and Monopolistic Competition
Chapter 14: Game Theory
Chapter 15: Factor Markets
Chapter 16: Interest Rates, Investments, and Capital Markets
Chapter 17: Uncertainty
Chapter 18: Externalities, Open-Access, and Public Goods
Chapter 19: Asymmetric Information
Chapter 20: Contracts and Moral Hazards

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