More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1 edition with a publication date of 1/1/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
The serious message for marketing is that this is a textbook-agnostic supplement to Principles of Microeconomics written by an experienced professor who has taught this course to undergraduates at Berkeley for more than 10 years. Professor Olney incorporates her insights and experience in the classroom into this excellent text or supplement for all students interested in learning the key principles of Microeconomics.This could be used for the Principles course or as a supplement for any course in which students need a refresher.
Table of Contents
Chapter 1: Economics Tools - Math and Graphing.Introduction to Economics.Economic Models.Mathematical Tools.Graphing.Conclusion.Chapter 2: Production Possibilities Frontier, Economic Growth, and Gains from Trade.The Production Possibilities Frontier.Economic Growth.Gains from Trade.Chapter 3: Demand and Supply.Overview of Model of Demand and Supply.Demand.Supply.Equilibrium.Changes of Equilibrium.Chapter 4: Extensions of the Demand and Supply Model.Price Floors and Price Ceilings.Excise Taxes.Elasticity.Consumer and Producer Surplus.Deadweight Loss of a Tax.Chapter 5: Consumer Theory.Utility Maximization.Budget Constraint.Indifference Curves.Consumer Equilibrium and the Demand Curve.Income and Substitution Effects.Chapter 6: Perfectly Competitive Firms.Production and Profit Maximization.Product Curves, Cost Curves, and Profit Maximization.Long-Run Average Cost.Maximizing Profit.Types of Industries.Profit.Shut Down or Produce?In the Long Run, Economic Profit Equals Zero.Chapter 7: Imperfect Competition.Monopoly.Monopolistic Competition.Oligopoly.Chapter 8: Market Failure: Externalities and Public Goods.Externalities.A Graphical Approach: Negative Externality.A Graphical Approach: Positive Externality.Avoiding Government Intervention: The Coase Theorem.Public Goods.Chapter 9: Factor Markets.Labor Markets.Labor Supply.Labor Demand.Labor Market Equilibrium.Changes of Labor Market Equilibrium.Misuse of the Labor Market Model.Land Markets.Markets for Physical Capital.