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MICROSTYLE PA

ISBN13:

9780393341812

by
ISBN10:
039334181X
Edition:
00
Format:
Trade Paper
Pub. Date:
7/17/2012
Publisher(s):
W W NORTON
List Price: $15.95

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Questions About This Book?

What version or edition is this?

This is the 00 edition with a publication date of 7/17/2012.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal. With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson's sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring.-Booklist Makes accessible a number of ideas that . . . most of us need to learn if we are going to thrive as writers in the 21st century.-The Writer


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