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Milady's Standard Cosmetology,9781562538798
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Milady's Standard Cosmetology

by
Edition:
1st
ISBN13:

9781562538798

ISBN10:
1562538799
Format:
Hardcover
Pub. Date:
9/9/2002
Publisher(s):
Milady
List Price: $122.95

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This is the 1st edition with a publication date of 9/9/2002.
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Summary

For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.

Table of Contents

PART 1 ORIENTATION
Cosmetology: The History and Opportunities
3(18)
Life Skills
21(24)
Your Professional Image
45(22)
Communicating for Success
67(26)
PART 2 COSMETOLOGY SCIENCES
Infection Control: Principles and Practice
93(36)
Anatomy and Physiology
129(38)
Basics of Chemistry and Electricity
167(34)
PART 3 HAIR CARE
Properties of the Hair and Scalp
201(26)
Principles of Hair Design
227(28)
Shampooing, Rinsing, and Conditioning
255(26)
Haircutting
281(66)
Hairstyling
347(76)
Braiding and Braid Extensions
423(34)
Wigs and Hair Enhancements
457(28)
Chemical Texture Services
485(60)
Haircoloring
545(60)
PART 4 SKIN CARE
Histology of the Skin
605(26)
Hair Removal
631(22)
Facials
653(42)
Facial Makeup
695(42)
PART 5 NAIL CARE
Nail Structure and Growth
737(20)
Manicuring and Pedicuring
757(38)
Advanced Nail Techniques
795(32)
PART 6 THE BUSINESS OF COSMETOLOGY
The Salon Business
827(28)
Seeking Employment
855(34)
On the Job
889(22)
Closing 911(4)
Appendix A Resources 915(4)
Appendix B Professional Organizations 919(2)
Glossary/Index 921


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