Mission Statement Book : 301 Corporate Mission Statements from America's Top Companies

by Abrahams, Jeffrey

• ISBN13: 9781580081320
• ISBN10: 1580081320
• Format: Trade Paper
• Copyright: 1999-09-01
• Publisher: Ten Speed Press

Summary

In what the Washington Post has hailed as a "landmark" volume, Jeffrey Abrahams offers a selection of over 300 mission statements from America's top companies and provides detailed advice on how to craft one to suit the needs of your organization.

Table of Contents

Acknowledgments	xix
Introduction	xxi
Notes on the New Edition	xxiii
PART I
The Mission of This Book	3	(1)
How to Use This Resource	4	(3)
In the Beginning...There Was the Mission Statement	7	(6)
So What Exactly Is a Mission Statement?	13	(9)
Inside a Mission Statement	22	(11)
How to Write a Mission Statement (Or Mission Not Impossible)	33	(16)
PART II
The Companies and Their Statements	49	(424)
Ace Hardware Corporation	50	(1)
Adia Personnel Services	51	(1)
Advest, Inc.	52	(1)
Aeroquip-Vickers, Inc.	53	(1)
Airborne Express	54	(2)
Alliant Techsystems, Inc.	56	(1)
AlliedSignal Inc.	57	(1)
American Express	58	(1)
American Family Insurance Group	59	(1)
American Protective Services, Inc.	60	(1)
American United Life Insurance Company	61	(2)
Ameritas Life Insurance Corp.	63	(1)
Ameritech	64	(1)
AMETEK Inc.	65	(1)
Amgen	66	(1)
AMP Incorporated	67	(3)
AMR Corporation (American Airlines)	70	(1)
Anheuser-Busch Companies, Inc.	71	(1)
Apple Computer	72	(1)
Aristech Chemical Corporation	73	(1)
Armstrong World Industries, Inc.	74	(1)
AT&T Corp.	75	(2)
Atlanta Gas Light Company	77	(1)
Autodesk, Inc.	78	(1)
Avis Rent A Car	79	(2)
Avon Products, Inc.	81	(1)
Baldor Electric Company	82	(1)
Ball Corporation	83	(1)
Banta Corporation	84	(2)
Bard (C.R. Bard, Inc.)	86	(1)
Barnett Banks, Inc.	86	(1)
Bausch & Lomb Incorporated	87	(6)
Baxter Healthcare Corporation	93	(1)
Bay View Capital Corporation (Bay View Federal Bank)	94	(1)
Becton Dickinson and Company	95	(1)
Ben & Jerry's Homemade, Inc.	95	(2)
Bethlehem Steel	97	(1)
Betz Laboratories, Inc.	98	(1)
Blockbuster Inc.	99	(1)
Borg-Warner Security Corporation	99	(3)
Bruno's, Inc.	102	(1)
Burlington Northern Santa Fe Corporation	103	(1)
Butler Manufacturing Company	104	(1)
Cabot Corporation	105	(1)
Carpenter Technology Corporation	106	(1)
Caterpillar Inc.	107	(1)
CBI Industries, Inc.	108	(1)
Cenex, Inc.	109	(1)
Centerbank	110	(1)
Centura Banks, Inc.	111	(1)
Chase Manhattan Corporation	112	(1)
Chemfab Corporation	113	(1)
Chemical Banking Corporation	114	(1)
Chevron Corporation	115	(2)
Citicorp	117	(2)
Clorox Company, The	119	(2)
CMS Energy	121	(6)
CNA Insurance Companies	127	(3)
Coachmen Industries, Inc.	130	(2)
Coca-Cola	132	(1)
Columbia/HCA Healthcare Corp.	133	(1)
Comerica Incorporated	133	(2)
Commercial Federal Corporation	135	(1)
Comptek Research, Inc.	136	(1)
Computer Sciences Corporation	137	(1)
Computervision Corporation	138	(1)
ConAgra	139	(1)
Conner Peripherals, Inc.	139	(1)
Consolidated Freightways, Inc.	140	(1)
Continental Airlines	141	(1)
Continental Medical Systems, Inc.	142	(1)
Cooper Tire & Rubber Company	143	(1)
Copperweld Corporation	144	(1)
Corning Incorporated	145	(4)
Cray Research, Inc.	149	(1)
CSX Corporation	149	(2)
CUNA Mutual Insurance Group	151	(1)
Dana Corporation	152	(2)
Deere & Company (John Deere)	154	(2)
Delta Air Lines, Inc.	156	(2)
Deluxe Corporation	158	(2)
Deposit Guaranty Corp.	160	(2)
Diamond Shamrock, Inc.	162	(2)
Donnelly Corporation	164	(2)
Dow Chemical Company, The	166	(2)
Dreyer's Grand Ice Cream, Inc.	168	(1)
Duke Power Company	169	(2)
Eastern Enterprises	171	(1)
Eaton Corporation	172	(1)
Ecolab Inc.	173	(4)
Edwards (A.G. Edwards & Sons, Inc.)	177	(2)
Energen Corporation	179	(1)
Ethyl Corporation	180	(2)
Exxon	182	(1)
FDX Corporation (FedEx)	183	(1)
Federal-Mogul Corporation	184	(1)
Federated Department Stores, Inc.	185	(2)
Ferro Corporation	187	(1)
First American Corporation	188	(1)
First Interstate Bancorp	189	(3)
First of America Bank Corporation	192	(2)
First Tennessee National Corporation	194	(1)
First Virginia Banks, Inc.	194	(1)
Flagstar Companies, Inc.	195	(2)
Fleming Companies, Inc.	197	(1)
Flowserve Corporation	198	(1)
Ford Motor Company	199	(1)
Foremost Farms USA	200	(1)
Forest Oil Corporation	201	(1)
Fortune Brands, Inc.	202	(1)
FPL Group, Inc.	203	(1)
Fuller (H.B. Fuller Company)	203	(1)
Gannett Company, Inc.	204	(2)
General American Life Insurance Company	206	(1)
General Electric Company	207	(1)
General Mills, Inc.	208	(2)
General Motors Acceptance Corporation (GMAC)	210	(1)
General Motors Corporation	211	(1)
General Public Utilities Corporation	212	(2)
Georgia Gulf	214	(1)
Geraghty & Miller, Inc.	215	(1)
Gibson Greetings, Inc.	216	(2)
Gillette Company, The	218	(2)
Goodyear Tire & Rubber Company	220	(1)
Grace (W.R. Grace & Co.)	221	(1)
Haemonetics Corporation	221	(1)
Hanna (M.A. Hanna Company)	222	(1)
Harrah's Entertainment, Inc.	223	(1)
Harsco Corporation	224	(1)
Haworth Inc.	225	(1)
Hershey Foods Corporation	226	(2)
Hewlett-Packard Company	228	(3)
Hibernia Corporation	231	(1)
Hoechst Celanese Corporation	232	(1)
HON Industries, Inc.	233	(2)
Honeywell	235	(1)
Hormel Foods Corporation	236	(2)
Household International, Inc.	238	(1)
Houston Industries Incorporated	239	(1)
Huntington Bancshares Incorporated	240	(1)
IBM (International Business Machines Corporation)	241	(1)
ICN Pharmaceuticals, Inc.	242	(1)
Illinova Corporation	243	(1)
IMC Global	244	(1)
Ingersoll-Rand Company	245	(2)
Inland Paperboard & Packaging, Inc.	247	(1)
Inland Steel Industries	248	(2)
International Game Technology	250	(1)
Johnson Controls, Inc.	251	(1)
Johnson & Johnson	252	(2)
Johnson Wax (S.C. Johnson & Sons, Inc.)	254	(8)
Jostens, Inc.	262	(1)
Kansas City Life Insurance Company	263	(2)
Kansas City Power & Light Company	265	(1)
Kaufman and Broad Home Corporation	265	(2)
Kaydon Corporation	267	(1)
Kellogg's (Kellogg Company)	268	(3)
Kellwood Company	271	(1)
Kelly Services, Inc.	272	(2)
Kemper Corporation	274	(1)
Kent Electronics Corporation	274	(1)
Keyport Life Insurance Company	275	(1)
Kmart	276	(1)
Knight-Ridder, Inc.	277	(2)
Kroger Co., The	279	(1)
Lafarge Corporation	280	(1)
Landstar Systems, Inc.	281	(1)
Levi Strauss & Co.	282	(1)
Lincoln National Corporation	283	(1)
Litton Industries	284	(1)
Lockheed Martin	285	(3)
Lowe's Companies, Inc.	288	(1)
LSI Logic Corporation	288	(1)
Lucent Technologies Inc.	289	(2)
Lyondell Petrochemical Company	291	(1)
Maritz Inc.	292	(1)
Marriott International, Inc.	293	(1)
Maxus Energy Corporation	294	(1)
MBIA Inc.	295	(2)
MBNA Corporation	297	(1)
MCI Communications Corporation	298	(1)
Medtronic, Inc.	299	(1)
Merck & Co., Inc.	300	(1)
Meridian Bancorp, Inc.	301	(2)
Merrill Lynch & Co., Inc.	303	(2)
Meyer (Fred Meyer, Inc.)	305	(2)
Microsoft Corporation	307	(1)
Mid-America Dairymen, Inc.	308	(1)
Minnesota Mining and Manufacturing Company (3M)	309	(2)
Mondavi (Robert Mondavi Winery)	311	(2)
Montana Power Company	313	(1)
Nalco Chemical Company	314	(1)
National Semiconductor	315	(2)
New York Life	317	(1)
Niagara Mohawk Power Corp.	318	(1)
Nike	319	(1)
Norfolk Southern Corporation	320	(1)
Northeast Utilities	321	(1)
Northern States Power Company	322	(1)
Northwestern Mutual Life	323	(1)
Office Depot	323	(2)
OfficeMax, Inc.	325	(1)
Oklahoma Natural Gas Company	325	(2)
Old Kent Financial Corporation	327	(1)
Oneida Ltd.	328	(1)
Owens & Minor	329	(1)
PacifiCorp	330	(1)
Penney (J.C. Penney Company, Inc.)	331	(1)
Pennsylvania Power & Light Company	332	(8)
PepsiCo, Inc.	340	(1)
Perini Corporation	341	(2)
Pfizer	343	(5)
Pillsbury Company, The	348	(1)
Pioneer Hi-Bred International, Inc.	349	(1)
Ply Gem Industries, Inc.	350	(1)
Potlatch Corporation	351	(2)
Principal Financial Group	353	(3)
Protective Life Corporation	356	(2)
Public Service Enterprise Group Incorporated	358	(1)
Raytheon Aircraft Company	359	(1)
Research Industries Corporation	360	(1)
Reynolds Metals Company	360	(1)
Rhone-Poulenc Rorer Inc.	361	(2)
Rich Products Corporation	363	(2)
Rockwell International Corporation	365	(1)
Rollins Inc.	366	(1)
Rubbermaid Incorporated	367	(6)
Ryder System, Inc.	373	(1)
Rykoff-Sexton, Inc.	374	(1)
Safety-Kleen Corporation	375	(1)
Sanwa Bank	376	(2)
SAS Institute Inc.	378	(1)
Saturn Corporation	379	(1)
Savannah Foods & Industries, Inc.	380	(1)
Schwab (The Charles Schwab Corporation)	381	(1)
Scripps (The E.W. Scripps Company)	382	(1)
Sensormatic	383	(1)
Shaklee U.S., Inc.	384	(1)
Shell Chemical Company	385	(1)
Sky West Airlines, Inc.	386	(1)
Sonoco Products Company	387	(1)
Southern California Edison Company	387	(2)
Southern Company	389	(4)
South Trust Corporation	393	(1)
Southwest Airlines Co.	394	(1)
SpaceLabs Medical, Inc.	395	(1)
Sprint	396	(1)
St. Paul Bancorp, Inc.	397	(1)
Sta-Rite Industries	398	(1)
Standard Register Company, The	399	(2)
Staples	401	(2)
State Auto Insurance Companies	403	(1)
Stride Rite Corporation	404	(2)
Stroh Brewery Company, The	406	(1)
Sun Company	407	(1)
Sundstrand Corporation	408	(2)
SYSCO Corporation	410	(2)
Tandy Corporation (RadioShack)	412	(1)
TCF Financial Corporation	413	(2)
Texas Instruments	415	(1)
Time Warner	416	(1)
Times Mirror Company	417	(1)
Tootsie Roll Industries, Inc.	418	(1)
Total System Services, Inc.	419	(1)
TravelSmith	420	(2)
Tribune Company	422	(1)
TRW Inc.	423	(2)
Tultex Corporation	425	(1)
Turner Corporation, The	426	(1)
Union Carbide	427	(2)
Union Electric	429	(1)
Unisys Corporation	430	(1)
United Dominion Industries	431	(1)
United Parcel Service	431	(2)
United States Fidelity and Guaranty Corporation	433	(1)
United States Shoe Corporation, The	434	(1)
United Vision Group	435	(1)
Universal Foods Corporation	435	(2)
Unocal Corporation	437	(2)
UNUM Corporation	439	(2)
U.S. Bancorp	441	(2)
UTILX Corporation	443	(2)
Valassis Communications, Inc.	445	(1)
Varlen Corporation	446	(1)
VF Corporation	447	(1)
Vons Companies, Inc., The	448	(3)
Vulcan Materials Company	451	(2)
Wackenhut Corporation, The	453	(2)
Warner-Lambert Company	455	(1)
Washington Gas	456	(2)
Washington Mutual Inc.	458	(1)
Weirton Steel Corporation	459	(1)
Wellman, Inc.	460	(1)
Wendy's International, Inc.	461	(1)
Westin Hotels & Resorts	462	(1)
Weyerhaeuser	463	(1)
WICOR, Inc.	464	(1)
Winnebago Industries, Inc.	465	(2)
Wisconsin Energy Corporation	467	(1)
Wisconsin Public Service Corporation	468	(3)
WMX Technologies, Inc.	471	(1)
York International	472	(1)
A Taxing Mission: The Mission of the Internal Revenue Service	473	(4)
PART III
Index 1 Companies Arranged by Industry Category	477	(5)
Index 2 Companies Arranged by State	482