Mix It Up Pa

  • ISBN13:


  • ISBN10:


  • Edition: 00
  • Format: Textbook Paperback
  • Copyright: 1/17/2010
  • Publisher: W W NORTON

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $5.25
    Check/Direct Deposit: $5.00
List Price: $42.00 Save up to $21.00
  • Rent Book $21.00
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter? Does advertising really work? In Mix It Up , David Grazian answers these questions and introduces students to a sociological perspective of popular culture and mass media. Based on the author's popular course at the University of Pennsylvania, Mix it Up focuses on the role of media and popular culture in everyday life, with a particular emphasis on the organization and functioning of the mass media industry; the increasingly blurry relationship between cultural consumption and production; and the social significance of leisure activities, from sports to shopping. Whether it's DJ culture, YouTube videos, or mash-ups, Mix It Up takes an empirically driven (yet user-friendly) approach to examining media and pop culture from all corners of society. Writing in a 'únon-textbook'Ě style, Grazian relies on a variety of theoretical perspectives and fleshes out his discussions with examples from empirical sociological studies as well as excerpts from field notes, face-to-face interviews, and other research materials collected over the last decade.

Rewards Program

Write a Review