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Questions About This Book?
What version or edition is this?
This is the 2nd edition with a publication date of 2/14/2008.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
Table of Contents
|The World of Marketing|
|An Overview of Marketing|
|Strategic Planning for Competitive Advantage|
|Social Responsibility, Ethics, and the Marketing Environment|
|Developing a Global Vision|
|Analyzing Marketing Opportunities|
|Consumer Decision Making|
|Segmenting and Targeting Markets|
|Decision Support Systems and Marketing Research|
|Developing and Managing Products|
|Services and Nonprofit Organization Marketing|
|Marketing Channels and Supply Chain Management|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Sales Promotion and Personal Selling|
|Setting the Right Price|
|Customer Relationship Management (CRM)|
|Table of Contents provided by Publisher. All Rights Reserved.|