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This is the 3rd edition with a publication date of 2/18/2009.
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MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
Table of Contents
|The World Of Marketing|
|Overview of Marketing|
|Strategic Planning for Competitive Advantage|
|Social Responsibility, Ethics, and the Marketing Environment|
|Developing a Global Vision|
|Analyzing Market Opportunities|
|Consumer Decision Making|
|Segmenting and Targeting Markets|
|Decision Support Systems and Marketing Research|
|Developing and Managing Products|
|Services and Nonprofit Organization Marketing|
|Place (Distribution) Decisions|
|Marketing Channels and Supply Chain Management|
|Integrated Marketing Communication|
|Advertising and Public Relations|
|Sales Promotion and Personal Selling|
|Setting the Right Price|
|Customer Relationship Management|
|Table of Contents provided by Publisher. All Rights Reserved.|