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February 11, 2015
"I had to buy this book for a marketing class, it's pretty much what you'd expect. This was an easy read with little fluff and very informative. I liked that fact that this book wasn't padded with a bunch of useless information that would have no real world application.This book also comes with links to online resources where even more helpful information and learning exist. The learning exercises are enjoyable and game-like. I actually had fun learning. (If that can be said about any learning, really.) Be careful and be sure that your book comes with the code as some of my classmates didn't get the code with their books and had to contact the publisher to gain access to the websites.All in all, this is a very good text."
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