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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 7th edition with a publication date of 2/7/2013.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Buy this book February 11, 2015
"I had to buy this book for a marketing class, it's pretty much what you'd expect. This was an easy read with little fluff and very informative. I liked that fact that this book wasn't padded with a bunch of useless information that would have no real world application.This book also comes with links to online resources where even more helpful information and learning exist. The learning exercises are enjoyable and game-like. I actually had fun learning. (If that can be said about any learning, really.) Be careful and be sure that your book comes with the code as some of my classmates didn't get the code with their books and had to contact the publisher to gain access to the websites.All in all, this is a very good text."
MKTG 7 (with CourseMate with Career Transitions Printed Access Card): stars based on 1 user reviews.
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.