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Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
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What version or edition is this?
This is the 5th edition with a publication date of 2/24/2011.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
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- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
Table of Contents
|The World of Marketing|
|An Overview of Marketing|
|Strategic Planning for Competitive Advantage|
|Ethics and Social Responsibility|
|The Marketing Environment|
|Developing a Global Vision|
|Analyzing Market Opportunities|
|Consumer Decision Making|
|Segmenting and Targeting Markets|
|Decision Support Systems and Marketing Research|
|Developing and Managing Products|
|Services and Nonprofit Organization Marketing|
|Supply Chain Management|
|Promotion and Communication Strategies|
|Promotional Planning for Competitive Advantage|
|Advertising and Public Relations|
|Sales Promotion and Personal Selling|
|Setting the Right Price|
|Customer Relationship Management (CRM)|
|Social Media Marketing|
|Name and Organization Index|
|Table of Contents provided by Publisher. All Rights Reserved.|