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MKTG (Marketing CourseMate Printed Access Card)
by Lamb,Charles W.Edition:
6th
ISBN13:
9781133190110
ISBN10:
1133190111
Format:
Paperback
Pub. Date:
3/2/2012
Publisher(s):
Cengage Learning
List Price: $64.95
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Questions About This Book?
What version or edition is this?
This is the 6th edition with a publication date of 3/2/2012.
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Summary
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.
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