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Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with faculty and students. In the newest edition of MKTG, we added two chapters to build out concepts of which the faculty said they needed more.
Despite adding the two chapters, MKTG maintains the shorter, comprehensive chapters you have come to expect from MKTG. The updated design is more modern and presents content in a more engaging and accessible format. Now, with two new chapters, you can feel confident MKTG fulfills your course coverage needs.
Table of Contents
|The World of Marketing|
|Overview of Marketing|
|Strategic Planning for Competitive Advantage|
|Ethics and Social Responsibility|
|The Marketing Environment|
|Developing a Global Vision|
|Analyzing Market Opportunities|
|Consumer Decision Making|
|Segmenting and Targeting Markets|
|Decision Support Systems and Marketing Research|
|Developing and Managing Products|
|Services and Nonprofit Organization Marketing|
|Place (Distribution) Decisions|
|Supply Chain Management|
|Integrated Marketing Communication|
|Advertising and Public Relations|
|Sales Promotion and Personal Selling|
|Setting the Right Price|
|Customer Relationship Management|
|Table of Contents provided by Publisher. All Rights Reserved.|