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MM 4 (with CourseMate Printed Access Card),9781133629382
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MM 4 (with CourseMate Printed Access Card)

by
Edition:
4th
ISBN13:

9781133629382

ISBN10:
1133629385
Format:
Paperback
Pub. Date:
1/1/2013
Publisher(s):
Cengage Learning
List Price: $90.00

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What version or edition is this?
This is the 4th edition with a publication date of 1/1/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.


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