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The Mobile Marketing Handbook; A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
Information Today, Inc.
Questions About This Book?
What version or edition is this?
This is the 2nd edition with a publication date of 1/3/2012.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Focusing on a concept that is rapidly integrating into the daily lives of consumers--locally, nationally, and globally--this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firm's readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making common mistakes, and the most current online resources for mobile marketers. With easy-to-follow tips on building stronger consumer relationships and strategies such as text messaging and social networking, this resource will help any company put their message in the palms of customers' hands.
Kim Dushinski is the founder of Mobile Marketing Profits, a marketing firm that provides mobile marketing training to corporations, marketing professionals, and entrepreneurs. She lives in Lakewood, Colorado.