More New and Used
from Private Sellers
In Stock Usually Ships in 24 Hours
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 3/15/2012.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
One-to-One is transforming our world-here' s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it's in billions of mobile devices worldwide: SMS, or text messaging. However, there's more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term-without disrupting your business or distracting your customers-you need to understand the bigger movement that's underway. The Mobile Marketing Revolutiongives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization's existing processes and practices.
Table of Contents
|Why Mobile?||p. 1|
|Being In Social Media Is Not Enough, You Have To Invite Everyone Back To Your Place||p. 21|
|step 1: Make The One-To-One Connection||p. 41|
|step 2: Discover The One-To-One Opportunities||p. 63|
|step 3: Inspire Action87 6step 4 Develop A Long-Term Relationship||p. 111|
|Use Data To Increase Conversions By Streamlining Users'experience Ben Stein||p. 139|
|One-To-One Transforms Whole Companies||p. 159|
|One-To-One Transforms Communications For Everyone||p. 185|
|Table of Contents provided by Ingram. All Rights Reserved.|