9780060915803

Moments of Truth

by
  • ISBN13:

    9780060915803

  • ISBN10:

    0060915803

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2010-04-19
  • Publisher: HarperCollins Publications
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customerdriven economy.

Table of Contents

Foreword vii
Tom Peters
A Moment of Truth
1(6)
The Vingresor and Linjeflyg Turnarounds
7(14)
The SAS Turnaround
21(10)
Profession: Leader
31(10)
Setting the Strategy
41(18)
Flattening the Pyramid
59(16)
Taking Risks
75(12)
Communicating
87(10)
Boards and Unions
97(10)
Measuring Results
107(6)
Rewarding Employees
113(8)
The Second Wave
121

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