9780521735353

Multimedia Learning

by
  • ISBN13:

    9780521735353

  • ISBN10:

    0521735351

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1/12/2009
  • Publisher: Cambridge University Press
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Summary

For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology have prompted new efforts to understand the potential of multimedia and multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer asks whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews twelve principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning, a theory introduced in the first edition of Multimedia Learning and further developed in The Cambridge Handbook of Multimedia Learning. Book jacket.

Author Biography

Richard E. Mayer is Professor of Psychology at the University of California, Santa Barbara, where he has served since 1975. He is the author of Multimedia Learning (Cambridge University Press, 2001) and editor of The Cambridge Handbook of Multimedia Learning (Cambridge University Press, 2005). In 2008 he received the American Psychological Association's Distinguished Contributions of Applications of Psychology to Education and Training Award.

Table of Contents

Prefacep. ix
Introduction to Multimedia Learningp. 1
The Promise of Multimedia Learningp. 3
The Science of Instruction: Determining What Works in Multimedia Learningp. 28
The Science of Learning: Determining How Multimedia Learning Worksp. 57
Principles for Reducing Extraneous Processing in Multimedia Learningp. 85
Coherence Principlep. 89
Signaling Principlep. 108
Redundancy Principlep. 118
Spatial Contiguity Principlep. 135
Temporal Contiguity Principlep. 153
Principles for Managing Essential Processing in Multimedia Learningp. 171
Segmenting Principlep. 175
Pre-training Principlep. 189
Modality Principlep. 200
Principles for Fostering Generative Processing in Multimedia Learningp. 221
Multimedia Principlep. 223
Personalization, Voice, and Image Principlesp. 242
Conclusionp. 263
Principles of Multimedia Designp. 265
Referencesp. 281
Author Indexp. 295
Subject Indexp. 300
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